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All Journal Jurnal Studi Komunikasi
Husain, Muhammad Najib
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Public relations' disruption model on chatgpt issue Kertati, Indra; Sanchez, Carlos Y.T.; Basri, Muhammad; Husain, Muhammad Najib; Winoto Tj, Hery
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6143

Abstract

With the rising of AI technology, a new disruption occurred in society. Disruption can actually be a social phenomenon that exists even in Indonesian society. However, the current state is making the disruption become a commercial interest. A bold example is Tesla's AI Bot named Optimus in the @TeslaAIBot account and a new GPT used for Twitter commentaries called @ReplyGPT. Content Analysis was the methodology for this research, with crawling data related to ChatGPT from Twitter from December 2022-January 2023. Both served as the bridge between humans and AI, and both pushed awareness that there are other creatures than humans. The sequential explanatory design method will discover a new perspective of GPT as advanced technology. People realise that the closest thing that could change human civilisation is language models.
Co-Authors Hery Winoto TJ Indra Kertati Muhammad Basri Sanchez, Carlos Y.T.