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All Journal Journal of Digital Marketing and Communication Satwika: Jurnal Pengabdian kepada Masyarakat International Journal of Sustainable Competitiveness on Tourism Pamasa: Jurnal Pengabdian kepada Masyarakat
Erfinda, Yosi
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE VISITOR EXPERIENCE IN MUSLIM FAIR: THE CASE FROM MUSLIM FASHION FESTIVAL (MUFFEST+) 2022 IN INDONESIA Nurmala Rossi, Fetty; Erfinda, Yosi; Putri, Ratu
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1480

Abstract

Jakarta is one of the priority destinations as a business event developed by the government, especially in the exhibition sector, which has increased both in terms of the number and quality of exhibitions, being one of the fastest-growing sectors in the tourism industry. For a good-quality event, it is necessary to create an experience from the visitor's side. This study analysed the visitor experience at the Muslim Fashion Festival in 2022. The qualitative descriptive method was used as a research method with a theoretical-descriptive analysis approach that emphasises the analysis of numerical data, which was then processed with statistical methods through a questionnaire survey given to visitors and distributed during the event. The findings highlighted visitor priority in selecting programmes and services as an essential point in the event experience. This proves that event programmes and services significantly impact visitors to get an interesting experience and can influence purchase decisions on these products for visitors. However, the overall statement in the aspect of self-experience is that visitors are allowed to engage and interact with the events, which also provides a memorable experience.
The Effectiveness of Instagram Account @fwidayantogallery in Attracting Tourist Visits to F. Widayanto Ceramic House Using the AIDA Model Approach Alfia Prastiana, Lauditta; Erfinda, Yosi; Nurhidayati, Hindun
Journal of Digital Marketing and Communication Volume 3 - Issue 1 - 2023
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v3i1.215

Abstract

Social media platforms, especially Instagram, played a strong role in promoting tourist attractions. F. Widayanto ceramic house was one of the tourist attractions that used Instagram as a place to market ceramic products and ceramic educational tours. The location of this study was at F. Widayanto ceramic house, Depok City, West Java. The manager of Keramik F. Widayanto ceramic house hoped that social media would be used as a media campaign to attract visits. This research was carried out by analyzing the interest of tourist visits to F. Widayanto ceramic house and analyzing the effectiveness of the @fwidayantogallery Instagram account in attracting tourists' visits using the AIDA model (attention, interest, desire, and action). The methods used were quantitative descriptive approaches and multiple linear regression analysis techniques. The number of respondents was obtained as many as 50 people from active users of Instagram. The results showed that the interest in tourist visits to F. Widayanto ceramic house, which obtained the highest score, was found in the component of the interested section to find information about the product, followed by finding out the product, considering buying, and being interested in trying. Meanwhile, the lowest value was found in the component of wanting to have. Based on the results of multiple regression analysis, the effectiveness of Instagram accounts using the AIDA Model consisting of the variables of attention, interest, desire, and action simultaneously had a significant effect on the interest of tourist visits to F. Widayanto ceramic house. Meanwhile, only the variables of desire and action had a significant effect on the interest of tourist visits partially.
Pendampingan Pembuatan Paket Wisata Memancing Tradisional sebagai Daya Tarik Wisata Berkelanjutan di Desa Wisata Pulau Harapan, Kepulauan Seribu, Daerah Khusus Jakarta Hafidzah Jumartin, Raihana; Erfinda, Yosi; Fitra, Musthafa
Satwika: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): SATWIKA: Volume 4, Number 1, June 2024
Publisher : Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/satwika.040103

Abstract

Pendampingan pembuatan paket wisata memancing tradisional di Desa Wisata Pulau Harapan ini merupakan pengabdian yang dilakukan oleh mahasiswa untuk mengetahui permasalahan yang ada dalam wisata memancing. Metode yang digunakan berupa wawancara dan observasi dalam 3 tahap, yaitu 1) Tahap 1: wawancara dan observasi; 2) Tahap 2: merumuskan masalah, penyelesaian masalah dan pemetaan kebutuhan; 3) Tahap 3: Focus Group Discussion (FGD). Hasil pengabdian ini menunjukkan bahwa masih terdapat beberapa masalah, diantaranya belum ada nya paket wisata memancing tradisional, pengembangan wisata memancing, serta penjualan produk Usaha Mikro Kecil Menengah (UMKM) kerupuk ikan. Kemudian, Focus Group Discussion (FGD) menunjukkan peserta antusias dan termotivasi mengikuti rangkaian kegiatan dalam mengembangkan potensi wisata memancing tradisional upaya melestarikan kearifan lokal masyarakat yang ditunjukkan ke wisatawan.
Penguatan Kapasitas Sumber Daya Manusia melalui Sosialisasi Gerakan Sadar Pariwisata dan Sapta Pesona Desa Sukaharja Kabupaten Bogor Erfinda, Yosi; Maulana, Rifki; Mulkarim, Aziz; Damara, Aldita; Rossano, Rere Putri
Pamasa : Jurnal Pengabdian Pada Masyarakat Vol 2 No 1 (2024): June
Publisher : Fakultas Ilmu Budaya Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.pamasa.2024.2.1.11247

Abstract

Sadar wisata adalah bentuk paling dasar yang harus dilakukan masyarakat. Kesadaran diperlukan untuk mendorong masyarakat berperan aktif dalam membangun pariwisata. Demikian juga pemahaman sapta pesona bertujuan untuk menarik kunjungan wisatawan sehingga mereka dapat memiliki pengalaman yang baik Ketika datang ke tujuan wisata tersebut. Upaya peningkatan kesadaran pariwisata dan persona sapta bagi masyarakat di desa Sukaharja sangat diperlukan karena desa ini sedang mengembangkan pariwisata. Tujuan dari pengabdian masyarakat ini adalah untuk memberikan dan menerapkan pengetahuan tentang gerakan sadar wisata dan sapta pesona. Metode yang digunakan untuk mencapai tujuan ini dimulai dengan mengamati kondisi pariwisata Desa Sukaharja diawali dengan analisis SWOT dengan cara penyampaian hasil analisis menggunakan ceramah yang bervariasi. Kegiatan ini dilaksanakan secara luring yang terdiri dari penyampaian materi sadar pariwisata dan sapta pesona. Hasil dari sosialisasi ini diharapkan masyarakat dapat memahami dan memiliki kesadaran pariwisata. Kemudian untuk jangka Panjang, kegiatan ini diharapkan dapat membentuk perilaku pelaku dan pengelola pariwisata yang mampu bersaing di Desa Sukaharja
Co-Authors Alfia Prastiana, Lauditta Damara, Aldita Fitra, Musthafa Hafidzah Jumartin, Raihana Maulana, Rifki Mulkarim, Aziz Nurhidayati, Hindun Nurmala Rossi, Fetty Putri, Ratu Rossano, Rere Putri