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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam
Ismatul Hasanah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Label Halal Terhadap Pemilihan Porduk Kosmetik (Make Up): Studi Kasus Mahasiswi Ekonomi Syariah Uin Sultan Maulana Hasanuddin Banten Octaviana Dainy; Ismatul Hasanah; Siti Sopia; Hadi Peristiwo; Wahyu Hidayat
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.722

Abstract

The purpose of this research is to see how much influence the halal label has on the choice of cosmetic products (make up) among Islamic Economics students at UIN Sultan Maulana Hasanuddin Banten. This research uses quantitative methods and descriptive verification methods. This research information was collected through a survey distributed to 30 students of the Sharia Economics Study Program at UIN Sultan Maulana Hasanuddin Banten. The data in this research were analyzed using the IBM SPSS Statistics version 25 program. According to the research results, the halal label variable has a very large and beneficial influence on the choice of cosmetics. These results are viewed from the results of hypothesis testing on the accepted variables, which show that there is a strong positive influence of the halal label variable on the assessment of cosmetic selection.
Co-Authors Hadi Peristiwo Octaviana Dainy Ria Setia Sari Siti Sopia Wahyu Hidayat