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All Journal Jurnal Kajian Manajemen Bisnis
Yuannita, Indri Ilma
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Humanities Economics, Econometrics & Finance Social Sciences

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The influence of trust, perceived usefulness, perceived ease of use, and attitude on purchase intention Rahmiati, Rahmiati; Yuannita, Indri Ilma
Jurnal Kajian Manajemen Bisnis Vol 8, No 1 (2019): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.686 KB) | DOI: 10.24036/jkmb.10884800

Abstract

This research aims to analyzed: (1) The effect of Trust on Attitude, (2) The effect of Trust on Purchase Intention, (3) The effect of Perceived Usefulness on Attitude, (4) The effect of Perceived Usefulness on Purchase Intention, (5) The effect of Perceived Ease of Use on Attitude (6) The effect of Perceived Ease of Use on Purchase Intention and (7) The effect of Attitude on Purchase Intention. The type of this research is causative research. The total sample of this research was 151 people by using questionnaire. The result of research shows that (1) Trust has significant effect on attitude (2) Trust has significant effect on purchase intention (3) Perceived Usefulness has no significant effect on attitude (4) Perceived Usefulness has significant effect on purchase intention (5) Perceived Ease of Use has significant effect on attitude (6) Perceived Ease of Use has significant effect on purchase intention and (7) Attitude has significant effect on purchase intention. The conclusions are Trust, Perceived Usefulness and Perceived Ease of Use have significant effect on purchase intention. For the future research it is better to explore more about variable that can influence purchase intention.Keywords: Trust; perceived usefulness; perceived ease of use; attitude; purchase Intention
Co-Authors TATI NURHAYATI