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All Journal JURNAL ADMINISTRASI BISNIS
Kalangi, Johny A. F.
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Economics, Econometrics & Finance

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Pengaruh Citra Merek Terhadap Minat Beli Produk Oriflame Di Kota Manado Ahmad, Maimun; Tumbel, Tinneke M.; Kalangi, Johny A. F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 10, No 1 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.10.1.2020.28826.25-31

Abstract

This study aims to determine whether brand image influences buying interest in Oriflame products in Manado City. This type of research used in this research is quantitative research. The population of this research is the people of Manado City who have used and bought Oriflame products. Sampling using a non-probability sampling technique. In this study, the total population is unknown, so the determination of the sample size of the population using a theory developed from Isac Michael using the Lemeshow formula and based on the results of calculations with the formula, the number of samples in this study amounted to 100 respondents. Validity Test uses the Product Moment Correlation Technique and the Reliability Test uses the Cronbach Alpha formula. Based on the results of the regression analysis, this is seen from the results of the hypothesis test, the influence of this brand image is the positive significance with a sig value of 0,000 meaning that if the brand image is getting better it will increasingly lead to or encouragement of buying interest. Based on the results of the determinant coefficient, the amount of R Square adjust is 0.382. The results of this statistical calculation mean that the ability of the independent variable in explaining the variation of the dependent variable changes by 38.2%, while the remaining 61.8% is explained by other factors outside the regression model analyzed. From this study, it can be concluded that brand image has a positive effect on buying interest.
Pengaruh Gaji, Insentif, dan Bonus terhadap Kepuasan Kerja Mitra Pengemudi Grab Car PT. Solusi Transportasi Indonesia Cabang Kota Manado Thanan, Rizki Reinaldi; Pio, Riane Johnly; Kalangi, Johny A. F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 11, No 2 (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.11.2.2021.35563.53-60

Abstract

Rewards are one of the factors that affect various human resource activities at every company. The purpose of this research is to determine the effect of salary, incentives, and bonuses based on job satisfaction of Grab Car driver branch PT. Solusi Transportasi Indonesia at Manado City. The value purpose for this research was doing a survey to Grab Car drivers at Manado City as a sample within 100 respondents. The Regression Analysis is the method that was used for this research and the result found as partial that salaries, incentives, and bonuses have an impact on job satisfaction. The multiple regression research also found that salaries, incentives, and bonuses have a big impact on job satisfaction. The elements of reward such as salaries, incentives, and bonuses have become the very crucial parts of job satisfaction. Therefore, the company management should give serious attention to implementing it, to avoid decreasing the impact that Grab Car driver for job satisfaction to decreased incentives and bonuses.
Co-Authors AHMAD, MAIMUN Riane Pio Thanan, Rizki Reinaldi TINNEKE TUMBEL