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All Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal Masyarakat Indonesia
Eliza, Zulfa
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Other

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PERANAN INFOMASI AKUNTANSI TERHADAP KEBERHASILAN UMKM DI KOTA LANGSA Mastura, Mastura; Sumarni, Mutia; Eliza, Zulfa
JURNAL EKONOMI DAN BISNIS ISLAM Vol 4 No 1 (2019): Volume 4 Nomor 1 Januari-Juni 2019
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.903 KB) | DOI: 10.32505/v4i1.1248

Abstract

Among the leading Micro, Small and Medium Enterprises in Langsa are shrimp paste, soy sauce and touco, but it is unfortunate, those Enterprises have not paid attention to the importance of accounting knowledge and have not fully used accounting information in conducting their businesses. Accounting information is very importance to the success of Micro, Small and Medium Enterprises in Langsa City and whether accounting information can increase the success of Micro, Small and Medium Enterprises in Langsa City. This study is a qualitative study whose research subjects are shrimp paste, soy sauce and touco businesses in Langsa City. The results showed that accounting information plays an important role in the success of Micro, Small and Medium Enterprises in Langsa City and can increase the success of Micro, Small and Medium Enterprises in Langsa City
IMPLEMENTASI TEKNOLOGI MELALUI DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI USAHA KECIL MENENGAH PENGOLAHAN TERASI Ulya, Zikriatul; Eliza, Zulfa; Mastura
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

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Abstract

In encouraging the economic prosperity of society, entrepreneurship plays an important role in opening up great opportunities for inclusive economic growth. The role played by terasi Small and Medium Enterprises (UKM) entrepreneurs in the economic ecosystem has become the backbone for the progress and improvement of the economic prosperity of terasi SMEs. SMEs must increase sales by implementing technology and using digital marketing and product innovation to improve welfare. The aim of this research is to analyze the influence of technology implementation through digital marketing and innovation in shrimp paste processing products in improving economic welfare. This type of research is quantitative descriptive. The technique used was purposive random sampling with a sample size of 50 SME respondents. data collection using questionnaires or questionnaires by testing multiple linear regression analysis using IBM Statistics 22. The results of the research show that the results of the partial test (T Test), namely the implementation of technology, has an influence and significance on the economic welfare of terasi SMEs in Langsa City, digital marketing has no effect and no significant to the economic welfare of shrimp paste SMEs in Langsa City, product innovation is influential and significant to the economic welfare of shrimp paste SMEs in Langsa City. The results of the simultaneous test (F test) show that the implementation of technology, digital marketing and product innovation has a significant and influential effect on the economic welfare of terasi SMEs in Langsa City.
Co-Authors Mastura Mastura, Mastura Sumarni, Mutia Ulya, Zikriatul