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All Journal Jurnal Manajemen & Keuangan J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal Masyarakat Indonesia QISTINA: Jurnal Multidisiplin Indonesia Journal of Management Accounting Business and International Research Jurnal Ilmiah Mahasiswa
Ulya, Zikriatul
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Religion Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : J-EBIS (Jurnal Ekonomi dan Bisnis Islam)

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PENGARUH ORIENTASI PASAR, ORIENTASI PEMBELAJARAN DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN Ulya, Zikriatul
JURNAL EKONOMI DAN BISNIS ISLAM Vol 4 No 2 (2019): Volume 4 Nomor 2 Juli-Desember 2019
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.246 KB) | DOI: 10.32505/v4i2.1254

Abstract

The purpose of this study is to examine and analyze the eff ect of market orientation, learning orientation and product innovation of marketing performance. This study use a descriptive quantitative approach, and collected data through questionnaire. The sample used was 84 small industry of pisang sale in Aceh Timur Distric ? Aceh. The data analysis tool used is classic asumption method with multiple linear regression analysis, coeffi cient of determination, F test and t test. The result of study are as follows: (1) Market orientation have a signifi cant positive eff ect of marketing performace indicate by the market orientation coeffi cient (X1) which is positive, namely 6.785, and the p-value less than the signifi cance level (0.000 < 0.005). (2) Learning orientation have a signifi cant positive eff ect of marketing performance, indicate by the learning orientation coeffi cient (X2) which is positive, namely 2.249, and the p-value less than the signifi cance level (0.027 < 0.005). (3) Innovation product have a signifi cant positive eff ect of marketing performance, indicate by the innovation product coeffi cient (X2) which is positive, namely 2343, and the p-value less than the significance level (0.022 < 0.005). (4) Market orieas an agregrat htation, learning orientation and innovation product have a signifi cant eff ect of marketing performance, indicated by the probability valeu of F less than the signifi cance level (0.000 < 0.05). The coeffi cient of determination (R2) is 0.621 or 62,1%. This indicate that 62,1% of marketing performance is aff ected by market orientation, learning orientation and innovation product while remaining 37,9% is aff ected by other independent variables not under study.
Analysis of Financial Planning and The Factors that Influence It: Student Case Study Alamsyah, Akla Rizka; Ulya, Zikriatul; Hisan, Khairatun
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 8, No 2 (2023)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v8i2.7103

Abstract

This research aims to determine the effect of financial literacy, financial behavior and self-control on student financial planning. This research is a quantitative study of 213 respondents using simple random sampling technique with the requirement that students have taken financial planning courses. Data analysis using SmartPLS with two model tests. The results obtained are that financial literacy, financial behavior and self-control have a positive and significant effect on financial planning partially. The findings also show that there is an indirect effect through self-control that financial literacy has a positive but not significant effect, but has a positive and significant effect on the relationship between financial behavior to financial planning. These results indicate that financial management knowledge will be much more useful if it is practiced in everyday life to achieve planned financial goals. For this reason, it is important for the world of education not only to teach financial knowledge, but also to help improve individual behavior so that they have good discipline and self-control.
Co-Authors Abdul Hamid Alamsyah, Akla Rizka Dewi , Meutia Eliza, Zulfa Fatmawati Fatmawati FW Pospos, Ade Fadillah Hisan, Khairatun Mastura Sari, Elindian Kartika