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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam
kusuma, aryanti muhtar
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Economics, Econometrics & Finance

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The Effects of islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency Kusuma, Aryanti Muhtar; Hikmah, Maulida Ainul; Marom, Aufarul
BISNIS Vol 8, No 2 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i2.9165

Abstract

Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of  skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression  technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality  have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.
Co-Authors Aufarul Marom Hikmah, Maulida Ainul