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All Journal Jurnal Riset Pendidikan Ekonomi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL PEMASARAN KOMPETITIF SULUH: Jurnal Abdimas Review of Islamic Economics and Finance Indonesian Journal of Islamic Business and Economics (IJIBE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Manajemen dan Bisnis Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Permana, Erwin
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : JURNAL PEMASARAN KOMPETITIF

 1 
Efektivitas Pemberian Diskon saat Tiktok Live Shopping Produsen Produk Makanan Tradisional Permana, Erwin; Badzlin, Fricilla; Kirana, Wanda Puspita; Khayyira, Adzra
Jurnal Pemasaran Kompetitif Vol. 7 No. 1 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i1.29202

Abstract

Analisis terhadap pemberian diberbagai usaha skala besar sudah cukup banyak dilakukan. Sedangkan analisis terhadap pemberian diskon dengan menggunakan platform digital saat live shopping untuk produk makanan tradisional masih belum banyak tulisan yang membahas. Tulisan ini bertujuan untuk menganalisis efektifitas pemberian diskon saat tiktok live shopping produsen produk makanan tradisional. Data dikumpulkan dengan menggunakan cara melakukan observasi terhadap kegiatan live shopping makanan tradisional rajangemil. Serta melakukan penelusuran diberbagai situs resmi populer. Selain itu data penelitian juga diperoleh dari berbagai publikasi ilmiah dan hasil penelitian terdahulu serta publikasi resmi. Hasil penelitian menunjukkan bahwa situasi live streaming yang memberikan diskon dan tidak memberikan diskon cukup berbeda. Perbedaan tersebut terlihat pada jumlah penonton dan pembeli yang menonton live­-nya. Ketika diskon tersebut dikeluarkan, banyak penonton yang tertarik untuk melakukan transaksi belanja di toko mereka karena potongan harganya yang cukup besar. Tetapi, ketika mereka hanya melakukan live tanpa memberikan diskon, penonton live mereka lebih sepi daripada saat diberikan diskon. Pemberian diskon ini juga berdampak pada penjualannya, karena banyak pelanggan yang lebih memilih menunggu berbelanja ketika ada diskon di live shopping. Sehingga strategi pemberian diskon ini digunakan oleh rajangemil untuk meningkatkan promosi produk seta penjualan mereka. Penelitian ini menyarankan kepada rajangemil untuk melakukan kegiatan temu konsumen dalam rangka meningkatkan ikatan emosional untuk membangun loyalitas konsumen.
Strategi Pemasaran Produk Skincare Somethinc Di Kalangan Generasi Z Permana, Erwin; Eka Putri, Rizqi Septiani; Alfinda, Permata Diva; Mardhiyah, Muna
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.29289

Abstract

Along with the development of the beauty product industry, many quality local skincare brands have emerged that are not inferior to skincare products from abroad. Many local brands have developed formulas and ingredients suitable for skin types and climatic conditions in Indonesia, so they can compete with skincare products from other countries. In fact, it is not uncommon for new beauty products to appear to immediately become popular in the community. This is inseparable from the role of the right marketing strategy. This study aims to analyze the marketing strategy for skincare products somethink among generation z. This study uses a descriptive qualitative methodology. Sources of data from this study are primary data and secondary data. Primary data is data obtained or collected directly by researchers by observing and interviewing Somethink consumers, while secondary data is obtained by searching various popular official sites on the internet as well as the results of previous scientific research. The results of the study show that Somethink uses a marketing mix consisting of four elements, namely product, price, place, and promotion, and develops the promotion strategy with the 5A customer path concept consisting of aware, appeal, ask, act, and advocate. In terms of promotion, Something has succeeded in attracting consumers' attention through creative and various promotional strategies. Somethinc collaborates with Han So Hee, NCT Dream, Lifni Sanders, Sabrina, Hello Kitty, Shinchan x Tahilalats, and Kopi Kenangan which is popular among Generation Z. Not only that, Somethinc is also loyal to its consumers by providing price discounts and bundling packages at low prices. affordable.
Co-Authors Achsanul Qosasi Ahyani , Syafira Akmalia, Putri Alfinda, Permata Diva Alifia, Nadhifa Ananda , Diva Armiani, Fandrisly Badzlin, Fricilla Eka Putri, Rizqi Septiani Hanum, Cholida Harnovinsah Harnovinsah Inomjon, Qudratov Juliana Juliana Khayyira, Adzra Kirana, Wanda Puspita Mardhiyah, Muna Muhammad Abduh Nasim, Arim Rama Mahardika Ramadhan, Riva Ramadhanti , Diah Rosida, Rida Rukun Santoso SRI WIDYASTUTI Syiva, Asyhari Nadzilla Thalib, Supriadi W. Mahri, A. Jajang Wulandjani, Harimurti Zulfikar, Rakhmat Muhammad