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All Journal Jurnal Ekonomi dan Bisnis Islam Review of Islamic Economics and Finance
Inomjon, Qudratov
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Economics, Econometrics & Finance

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Revisit Intention Muslim Tourists to Halal Tourism in Yogyakarta: Analysis of Facilities, Promotion, Electronic Word of Mouth, and Religiosity Juliana, Juliana; Syiva, Asyhari Nadzilla; Rosida, Rida; Permana, Erwin; Zulfikar, Rakhmat Muhammad; Abduh, Muhammad; Inomjon, Qudratov
Review of Islamic Economics and Finance Vol 7, No 1 (2024): Revıew of Islamic Economics and Finance (RIEF): May 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v1i1.66961

Abstract

Purpose – To determine the influence of facilities, level of promotion, Electronic Word of Mouth, and religiosity on revisit intention halal tourism in Yogyakarta through consumer satisfaction as an intervening variable.Design/methodology/approach – This research uses quantitative methods with a causality approach. The analysis technique used was Structural Equation Modeling-Partial Least Square- (SEM-PLS) with a sample of 287 respondents.Finding – The research results show that the variables of facilities and consumer satisfaction have a positive effect on interest in returning to halal tourism in Yogyakarta. Meanwhile, the level of promotion, EWOM, and religiosity have no effect on Revisit intention halal tourism in Yogyakarta. As for mediation, the variable level of consumer satisfaction is only able to mediate the variables of facilities, level of promotion and electronic word of mouth on interest in repeat visits.Practical implications – this research finds that external factors and internal factors in consumer behavior, namely facilities and consumer satisfaction, play an important role in determining Revisit intention halal tourism in Yogyakarta. Therefore, the Yogyakarta provincial government, actors in the Yogyakarta tourism sector need to make efforts to increase interest in returning Muslim tourists to halal tourism in Yogyakarta.Originality/value – This research is the first to examine the influence of facilities, level of promotion, electronic word of mouth, and religiosity on interest in returning to halal tourism in Yogyakarta through consumer satisfaction as a mediator variable.
DOES THE HALAL LABEL MEDIATE CONSUMER PURCHASING DECISIONS? Juliana, Juliana; Adamsah, Bahtiar; Utami, Suci Apriliani; Menne, Firman; Ismail, Shafinar; Inomjon, Qudratov
Jurnal Ekonomi dan Bisnis Islam | Journal of Islamic Economics and Business Vol. 10 No. 1 (2024): JANUARY - JUNE 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v10i1.53969

Abstract

Introduction: To determine the influence of price levels, celebrity  endorser, halal lifestyle and the level of halal labels as an intervening variable in purchasing decisions for Kahf products in Indonesia. Method: The method used in this research is quantitative with a causality. The sample for this research consisted of 240 respondents taken using purposive sampling which was carried out from September – December 2023. The analysis tool used was Partial Least Square – Structural Equation Modeling (PLS-SEM) using the SmartPLS 3 application. Results: The results show price levels, halal lifestyle , celebrity endorsers , halal labels, and purchasing decisions for Kahf products are in the high category. Then, the price level has a positive and significant effect on purchasing decisions for Kahf products , but the level of halal lifestyle and celebrities endorser no effect. Other findings show that the halal label is able to mediate price, halal lifestyle and celebrity endorser on the decision to purchase Kahf products . Conclusion and sugession: The development of marketing strategies by companies that sell at competitive prices, a halal lifestyle, and the support of well-known celebrities can improve the image of halal products and increase the appeal of consuls.
Co-Authors Adamsah, Bahtiar Firman Menne Ismail, Shafinar Juliana Juliana Muhammad Abduh Permana, Erwin Rosida, Rida Syiva, Asyhari Nadzilla Utami, Suci Apriliani Zulfikar, Rakhmat Muhammad