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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Artha Satya Dharma Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Journal of Business on Hospitality and Tourism
Gusti Putu Eka Kusuma
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Journal : Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI)

 1 
PENGEMBANGAN KERAJINAN SAAB MOTE DI DESA NAGASEPAHA Kadek Doddy Purna Hendrawan; Ngurah Tedi Saniartha; Gusti Putu Eka Kusuma; Mertyani Sari Dewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.586

Abstract

Problems in this aspect, namely, experiencing problems with the use of production tools that are still manual and less labor which causes the production process to be very long so that the income to produce handicraft products is very little. In the marketing aspect in this Saab Mote craftsman, the way to promote is only by word of mouth. From the marketing aspect, the scope of marketing is still very narrow. Judging from the small market place for saab mote craftsmen and the marketing reach that is still not maximized by only marketing it at home by relying on how many customers at least buy saab mote craft products and have not marketed them to traditional markets or other marketing places, this saab mote craft is only watched on one motive namely floral motifs that cause customer boredom because they only have one motive. The results in the field for saab mote craftsmen in general are to improve human resources in terms of mindset regarding the ebb and flow of market waves through increasing production and marketing aspects. By studying entrepreneurship, which is the ability to create something new and different, while someone who has the ability to create something that has never existed before, or it could be by creating something different from what exists.
Co-Authors Gede Parma Yasa Gede Parmayasa Gede Widiadnyana Pasek I Putu Agus Adnyana Kadek Doddy Purna Hendrawan Kadek Mega Widiari Kadek Santika Dewi Made Dwi Ferayani . Maharta Firmantara Lete Mertyani Sari Dewi ., Mertyani Sari Dewi Ngurah Tedi Saniartha Ni Kadek Ayu Trisnadewi Ni Luh Nurkariani Putu Eka Nopiyani . Putu Mas Sarsanayasa Riana Dewi Kartika