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All Journal International Journal of Supply Chain Management
Adamu, Adamu Abbas
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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THE IMPACT OF NEW MEDIA LITERACY AND SUPPLY CHAIN KNOWLEDGE MANAGEMENT ON COMMUNITY ECONOMY IN INDONESIA Putri, K. Y.S; Adamu, Adamu Abbas; Mukhtar, Saparuddin; Safitri, Dini; Hafni, Rayni Delya; Fadhillah, Dini Nur
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study aims to examine the impact of new media and supply chain knowledge management on community economy in Indonesia. This quantitative research method is distributed questionnaires to 157 respondents from retail sector in Indonesian. Based on dimensions of new media literacy, the strongest dimension is visualization with the highest average value of 3.40. Visualization enhances entrepreneur innovation in supply chain knowledge management. The results of this study indicate that new media literacy helps consumers on community economy in Indonesia.
Co-Authors Dini Safitri Fadhillah, Dini Nur Hafni, Rayni Delya Putri, K. Y.S Saparuddin Mukhtar