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Pemanfaatan Digital Marketing Guna Meningkatkan Daya Saing Produk Usaha Mikro Pasca Pandemi Covid-19 Di Desa Tarai Bangun, Kampar, Riau Herispon, Herispon; Anuar, Saiful; Iskandar, Iskandar
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 2 No. 2 (2023): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v2i2.457

Abstract

The 1st edition of PKM Efficiency Digital Marketing activities was carried out in October 2020, and the 2nd Edition of PKM Utilization of Digital Marketing activities was carried out in February 2023, with the target still being home, micro and small businesses in Tarai Bangun Village, Tambang, Kampar, who continue to struggle, and reach to be able to increase the competitiveness of products post-pandemic covid 19 by utilizing developments in internet technology within the frame of digital marketing (digital marketing). The fact has spoken that digital marketing is a must to choose, if you want to expand your marketing area and keep your business going. The real benefit of digital marketing is the opportunity for penetration and wider market reach. So digital marketing is very possible to be done by home, micro and small businesses, especially in Tarai Bangun Village, Tambang, Kampar, Riau
The Efficiency of Human Resources Management Sharia Hotel in Riau Province Saib, Khaidir; Mardan, Jhonny Ardan; Anuar, Saiful
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

At this time technological developments have a major influence on the development of tourism. This development was also followed by the development of hotel business in Riau Indonesia. Almost all cities are built by hotels, both big cities and small cities build one-star hotels to five-star hotels. The hotel business provides a fairly high profit, so that it can affect the income of the state and the surrounding community. But unfortunately, in order to increase hotel revenue, some hotels ignore the conditions for hotel visitors. Many hotels allow unmarried couples to spend the night. It is not surprising that many people say that hotels are places for immorality, gambling, liquor and drugs. In this case, providing opportunities for hoteliers to build hotels based on sharia. Methodology This research uses qualitative methods. Qualitative research is research that is used to study the state of natural objects, where the researcher is the main instrument. The purpose of qualitative research is to describe a phenomenon as deeply as possible by collecting the deepest data, which shows the importance of depth and detail of the data studied. Conclusion of this research is that 1. The employee recruitment process at the Riau sharia hotel chooses to use a closed method by prioritizing moral values (attitudes) and employee honesty. 2. Sharia hotel human resources in Riau Province have efficiency to improve employee performance. 3. that sharia hotels in Riau Province have the ability to improve employee discipline. 4. that the Syariah Hotel in Riau has conducted education and training. Training and development programs are one of the important activities that organizations invest in human resources
Pelatihan Pembuatan Sabun Cuci Piring Bagi Suku Sakai di Desa Libo Jaya Siak Riau Herispon, Herispon; Harwina, Yulia; Hendrayani, Hendrayani; Fachri, Rizqi; Yapentra, Arhipen; Anuar, Saiful; Kurniawan, Tengku Reza; Rofidah, Siti
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.789

Abstract

Using the activity "training in making liquid dishwashing soap for women from the Sakai tribe in Libo Jaya Village, Kandis Siak, Riau with the aim of being able to use it themselves or sell it to support the family economy by making the best use of their free time filled with activities that are useful and have economic value" as part of the community service (PKM) program. The ladies of the Sakai tribe were the target of Community Service Activities (PKM) on July 26, 2023, pertaining to "Dish Washing Soap Making". The purpose of organizing this PKM is to encourage Sakai tribal women, disseminate information on the production of liquid dishwashing soap, and discuss ways to raise the economic standing of the family
Pengelola Usaha Ayam Petelur Sebagai Upaya Pengembangan Bumdes Desa Talang Sei Limau Kecamatan Rakit Kulim Kabupaten Indragiri Hulu Iskandar, Iskandar; Yapentra, Arhipen; Anuar, Saiful; Mardan, J. Ardan; Dzikra, Faira Medina; Aqsa, Muh. Ali
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 6 (2024): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i6.1158

Abstract

Usaha Kecil dan Menengah (UKM) merupakan salah satu pilar kekuatan ekonomi masyarakat, baik dalam menyediakan sarana produksi, tenaga kerja maupun rantai pemasarannya. Namun demikian tidak sedikit UKM harus gagal ditengah jalan ataupun tidak mampu berkembangan, kondisi ini juga terjadi pada BUMDes Talang Sei Limau. Tujuan pelaksanaan program ini adalah peningkatan kapasitas usaha baik dari aspek produksi maupun aspek manajemen. Metode yang akan digunakan dalam mengatasi permasalahan dan mencapai tujuan adalah dengan memberikan pelatihan dan bimbingan secara langsung. Semua kegiatan dilakukan bersama oleh pengelola dengan dibimbing oleh tim pelaksana. Hasil kegiatan adalah : (1) Dimilikinya pemahaman dan kemampuan BUMDes dalam melakukan perencanaan usaha; (2) Dimilikinya kemampuan dalam melakukan efektifitas dan efisiensi usaha; (3) Dipahaminya pentingnya kebersihan dan sanitasi kandang; dan (4) Meningkatnya kesehatan ayam, produksi telur dan pendapatan peternak. Kesimpulan dari hasil pelaksanaan program adalah usaha ternak ayam ras petelur BUMDes Talang Sei Limau mengalami peningkatan produksi sebesar 15% dan peningkatan efisiensi usaha 12% sebagai dampak dari perbaikan aspek produksi dan manajemen usaha.
THE INFLUENCE OF WORK DISCIPLINE AND OCCUPATIONAL HEALTH SAFETY (K3) ON EMPLOYEE PERFORMANCE AT PT XYZ PEKANBARU Anuar, Saiful; Mardan, Jhonni Ardan; Dzikra, Faira Medina; Nefrida, Nefrida; Muin, Mulyani Rody
PENANOMICS: International Journal of Economics Vol. 3 No. 1 (2024): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i1.164

Abstract

The quality of human resources is the main asset in company development, where work discipline and occupational health and safety (K3) are important factors that influence employee performance. This research aims to analyze the influence of work discipline and K3 on employee performance at PT XYZ Pekanbaru. The research method uses a quantitative approach with a questionnaire survey of 89 employees selected using probability sampling techniques. The results of the regression analysis show that work discipline and K3 have a significant influence on employee performance both partially and simultaneously, with a contribution of 73.3% to employee performance.