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All Journal Jurnal Ekonomi Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Titing, Andry Stepahnie
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat

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Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi Titing, Andry Stepahnie; Stiadi, Muhamad; Kurniadi, Hanif; Sunandar, Suwarto; Hendrik, Hendrik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1133

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.
Co-Authors Hanif Kurniadi Hendrik Hendrik Ismanto, Ismanto Ismanto Satria, Joshua Febri Stiadi, Muhamad Suwarto Sunandar