BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Vol 5 No 3 (2023)

Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi

Titing, Andry Stepahnie (Unknown)
Stiadi, Muhamad (Unknown)
Kurniadi, Hanif (Unknown)
Sunandar, Suwarto (Unknown)
Hendrik, Hendrik (Unknown)



Article Info

Publish Date
16 Nov 2023

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.

Copyrights © 2023






Journal Info

Abbrev

BERDAYA

Publisher

Subject

Humanities Education Public Health Social Sciences

Description

BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research ...