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All Journal ASEAN Journal of Community Engagement
Nurbaiti, Beti
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Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : ASEAN Journal of Community Engagement

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Are Migrant Workers in DKI Jakarta More Welfare than Non Migrants?: A Data Analysis of National Social and Economic Survey (Susenas) 2013 Chotib,; Nurbaiti, Beti
Journal of Strategic and Global Studies
Publisher : UI Scholars Hub

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Abstract

The objective of this research is assessing welfare status of Worker in DKI Jakarta and its relationships to migration status and other determinant variables (other socio-demographic variables). By using Susenas (National Socio-Economics Survey) 2013 raw data as a source of research data, this research conducted analysis with two stages: 1) Constructing the worker’s welfare status by using PCA (Principle Component Analysis); 2) Statistical analysis to show the effect of migration status and other variables on worker’s welfare status in DKI Jakarta. The statistical analysis employed both descriptive and inferential statistics. The result of descriptive analysis shows that the welfare workers tend to be in those with some characteristics as follow: non-migrant status, older age, female, higher education, unmarried workers, and workers with formal job status. The inferential analysis using binary logistic regression exhibits that migration status and other socio-demographic variables have significant effects on welfare status of workers.
The Effect of the Marketing Mix of MSME Products on Sales Volume During the Covid-19 Pandemic murdayani, murdayani; Nurbaiti, Beti; Soehardi, Soehardi
Journal of Strategic and Global Studies
Publisher : UI Scholars Hub

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This study aims to find out how much influence the marketing mix strategy has on sales volume during the Covid-19 pandemic on culinary MSMEs located in the North Bekasi area. The population is all culinary MSMEs in the North Bekasi area amounting to 1060 actors and sampling methods in the cluster sampling area of North Bekasi amounted to 104 MSMEs. The author uses quantitative methods using SEM (Structural Equation Modeling) and data analysis used with the Lisrel 8.70 software program. For primary data obtained through likert scale with validity, reliability and GOFI test. From the results of the study obtained the conclusion that the quality of products, prices and location has no effect on sales volume, only promotional variables that positively affect the sales volume of culinary MSMEs with micro criteria in North Bekasi
Strategy For Improving The Quality Of Services, Facilities And Cleanliness Towards Kaltim Mess’s Guest Satisfaction Kurniawan Utama, Hery; Nurbaiti, Beti; Soehardi, Soehardi
Journal of Strategic and Global Studies
Publisher : UI Scholars Hub

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Penelitian ini membahas pengaruh variabel kualitas pelayanan, fasilitas dan kebersihan terhadap kepuasan tamu. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan tamu, untuk mengetahui pengaruh fasilitas terhadap kepuasan tamu dan untuk mengetahui pengaruh kebersihan terhadap kepuasan tamu selama pandemi Covid 19 di Messaging Agency Kalimantan Timur di Jakarta. . Metode yang digunakan adalah metode Structural Equation Modeling (SEM) dengan software LISREL 8.7 yang menguji validitas, reliabilitas, uji model pengukuran, uji kesesuaian model struktural (solusi standar) dan uji model struktural (T-Value). Dalam penelitian tesis ini, Analisis SEM dengan Lisrel dilakukan mulai dari tahap prates dan penelitian inti berupa kuesioner dengan skala likert dan dilanjutkan pada tahap pengolahan data populasi inti. Hasil penelitian menunjukkan bahwa ada pengaruh antara kualitas pelayanan terhadap kepuasan tamu, tidak ada pengaruh antara fasilitas terhadap kepuasan tamu, ada pengaruh antara kebersihan dan kepuasan tamu.
Co-Authors Chotib, Kurniawan Utama, Hery murdayani, murdayani Soehardi Soehardi