Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal International Journal of Evaluation and Research in Education (IJERE) Klabat Journal of Management
Reggy Nelson Sarmita
Fakultas Ekonomi Dan Bisnis Universitas Klabat
Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Business students’ perspectives: What makes successful group performance? Rinny Cherill Rantung; Reggy Nelson Sarmita
International Journal of Evaluation and Research in Education (IJERE) Vol 9, No 4: December 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v9i4.20534

Abstract

Purpose of this study was to identify factors contributing to the successful group performance from the perspective of business students. The in-depth interview was done followed by a survey derived forty-five items variables, after some tests 21 items variables removed due to low item remainder coefficient resulted in 24 items questionnaires. A total of 355 respondents participated during the survey. Exploratory factor analysis with principal factor extraction was performed and five contributing factors were extracted. Those factors are cohesiveness, inter-relationship, norms, diversity and appointed of team leader.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM BERBELANJA DI MINIMARKET MODERN DI DESA KEMA Syonia Hetharia; Reggy Nelson Sarmita
Klabat Journal of Management Vol 3 No 2 (2022): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.18 KB) | DOI: 10.60090/kjm.v3i2.877.20-31

Abstract

This study aims to determine what factors affecting consumer behaviour on shopping at modern mini markets in Kema village. This research is a quantitative-qualitative study using Exploratory Factor Analysis (EFA). By using primary data obtained from distributing questionnaires in two ways: Google Form and printed on paper then distributed directly to 200 respondents who live in Kema and have made at least 2 purchases at mini markets in Kema, with 19 statement items that have gone through the validation process. The results of this study found that there are 3 factors affecting consumer behaviour on shopping at modern mini markets in Kema village, they are Electronic Transaction, Customer Service, and Store Appearance. Based on the Independent t-test, it was found that there was no significant difference based on gender for the three existing factors. And for the ANOVA test, it was found that there was a significant difference based on income to Electronic Transaction, but for the Customer Service and Store Appearance there was no difference based on income. Keywords: Customer Service, Electronic Transaction, Store Appearance. Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi perilaku konsumen dalam berbelanja di minimarket modern di desa Kema. Penelitian ini adalah penelitian kuantitatif-kualitatif yang menggunakan Exploratory Factor Analysis (EFA). Dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner dengan melalui dua cara yaitu, Google Form dan dicetak dengan kertas lalu dibagikan secara langsung kepada 200 responden yang berdomisili di desa Kema dan pernah melakukan minimal 2x pembelian di minimarket di desa Kema, dengan 19 item pernyataan yang telah melalui proses validasi terlebih dahulu. Hasil dari penelitian ini didapati bahwa terdapat 3 faktor yang terbentuk yang mempengaruhi perilaku konsumen dalam berbelanja di minimarket modern di desa Kema yaitu Faktor Electronic Transaction, Faktor Customer Service, dan Faktor Store Appearance. Berdasarkan uji Independent t-test ditemukan bahwa tidak ada perbedaan yang signifikan berdasarkan gender terhadap ketiga faktor yang ada. Dan untuk uji ANOVA didapati bahwa terdapat perbedaan yang signifikan berdasarkan pendapatan terhadap Faktor Electronic Transaction, tetapi untuk Faktor Customer Service dan Faktor Store Appearance tidak terdapat perbedaan berdasarkan pendapatan. Kata kunci: Customer Service, Electronic Transaction, Store Appearance.
PERTIMBANGAN MILENIAL DALAM MEMBELI BRAND KOSMETIK Reggy Nelson Sarmita; Indah Gladis Purwanto; Stella Kezia Millania Tombokan
Klabat Journal of Management Vol 2 No 2 (2021): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.253 KB) | DOI: 10.60090/kjm.v2i2.594.145-164

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang dapat mempengaruhi keputusan pembelian millenial dalam membeli brand kosmetik. Sampel pada penelitian ini sebanyak 104 responden dengan menggunakan metode Accidental Sample. Data dalam penelitian ini merupakan data primer dan sekunder. Data primer diperoleh dari penyebaran kuesioner secara langsung kepada responden yaitu para perempuan millenial yang terbesar di seluruh Indonesia berdasarkan kriteria yang sudah ditetapkan. Kemudian melalui data sekunder yang diperoleh dari bacaan seperti jurnal, buku, hasil penelitian, dan lain sebagainya. Dari hasil wawancara kami mendapatkan 10 variabel yang akan diteliti lebih lanjut yaitu Kualitas, Harga, Kemasan, Kecocokan, Komposisi, Merek Lokal, Review, BPOM, Rating, dan Toko (place). Analisis data dari penelitian ini menggunakan Teknik Faktor Analisis. Dari Hasil penelitian 10 variabel tersebut yang telah terekstraksi terdapat 4 faktor yang terbentuk yang mempengaruhi keputusan pembelian millenial dalam membeli Brand Kosmetik. Faktor-faktor tersebut adalah Faktor Kepercayaan, Faktor Eksternal, Faktor Acuan, dan Faktor Internal. Berikut merupakan variabel-variabelnya: Faktor Kepercayaan terdiri dari kecocokan, komposisi, review, BPOM dan rating. Kedua Faktor Eksternal terdiri dari komposisi, kemasan, toko. Yang ketiga Faktor Acuan yang terdiri dari review dan toko. Dan yang keempat yaitu Faktor Internal yang terdiri dari harga dan Kualitas. Dari semua 4 faktor tersebut faktor utama yang paling mempengaruhi pertimbangan millenial dalam membeli kosmetik adalah Faktor Kepercayaan. Kata kunci: Brand, Kosmetik, Membeli, Milenial
CONTRIBUTING FACTORS TO ENTREPRENEURIAL ATTRACTIVENESSE Reggy N. Sarmita; Abraham Lelengboto
Klabat Journal of Management Vol 1 No 2 (2020): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.99 KB) | DOI: 10.60090/kjm.v1i2.510.1-7

Abstract

The purpose of this study was to find the contributing factors to entrepreneurial attractiveness. The methodology used in this study were quantitative and qualitative approach. Qualitative approach was used to identify the variables in this study, while the quantitative approach was used to group and categorize the variables into determined factors. Forty-four variables were generated from the interviews and furthermore were constructed into a set of questionnaires. The questionnaire was then distributed and filled out by 158 respondents. The findings of this study showed that there were 12 primary factors namely interest, social environment, opportunity, attitude, commitment, support of close person, financial need, wanting to be rich, networking, care, inspiration, and parents. These factors were recognized in this study as the contributing factors to entrepreneurial attractiveness. Keywords: Entrepreneurial Attractiveness, Interest, Social Environment, Opportunity
Co-Authors Indah Gladis Purwanto Lelengboto, Abraham Leslie Petir Rinny Cherill Rantung Stella Kezia Millania Tombokan Syonia Hetharia