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Journal : Jurnal Penelitian Progresif (JPP)

DEVELOPMENT OF A GOODS INVENTORY INFORMATION SYSTEM AT DARUL ULUM ISLAMIC SCHOOL BANDA ACEH BASED ON CODEIGNITER Sufyan; Syibral Malasyi; Adi Ahmad; Maimun; Riyan Maulana
Jurnal Penelitian Progresif Vol 2 No 2 (2023): MARCH 2022 - AUGUST 2023
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v2i2.74

Abstract

Darul Ulum Islamic Middle School Banda Aceh which has goods that must be managed well, quality and availability maintained. Inventory items must be managed and data well so that all inventory items are recorded in a system called Development of an Inventory Information System at Darul Ulum Islamic Middle School in Banda Aceh based on CodeIgniter. There are important inventory items that must be recorded in each room so that all inventory is recorded and handled properly. The inventory system currently used cannot display inventory history, the search for tools and goods is still manual, and the condition of the inventory items is not detected or is no longer suitable for use. The CodeIgniter-based inventory information system is a system that the author created to facilitate the performance of employees at Darul Ulum Islamic Middle School in Banda Aceh in managing inventory. Inventory data becomes more effective, efficient and data recapitulation is more accurate. The output from this system is in the form of inventory reports, user reports and item conditions.
PRODUCT DEVELOPMENT STRATEGIES IN MARKETING MANAGEMENT: THE CASE OF THE FOOD AND BEVERAGE INDUSTRY Sufyan; Maimun; Riyan Maulana
Jurnal Penelitian Progresif Vol 3 No 2 (2024): MARCH 2024 - AUGUST 2024
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v3i2.114

Abstract

This study aims to analyze product development strategies in marketing management, focusing on the food and beverage industry. The research method employed is a qualitative case study, where data were collected through in-depth interviews with product managers and document analysis from several leading companies in the industry. The study identifies various product development strategies implemented, including product innovation, diversification, and adaptation to market trends. The results indicate that continuous product innovation and responsiveness to changing consumer preferences are key factors in maintaining company competitiveness. Furthermore, product diversification that considers market segmentation is proven effective in expanding market share and enhancing consumer loyalty. In conclusion, proactive and adaptive product development strategies play a crucial role in the success of marketing management in the food and beverage industry. This research provides practical insights for product managers and marketers to design more effective product development strategies in line with market dynamics.