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All Journal SULUH: Jurnal Abdimas Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary Approach Research and Science
Wulandjani, Harimurti
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Journal : SULUH: Jurnal Abdimas

 1 
Edukasi Pemasaran Digital Bagi UMKM di Kecamatan Tanjung Sari Pamulihan Kabupaten Sumedang Yusuf, Setiarini; Hatta, Iha Haryani; Trirahayu, Dewi; Wulandjani, Harimurti; Putriana, Lies; Puspa Rahajeng, Denisa; Destriyanti, Amalia
SULUH: Jurnal Abdimas Vol 4 No 2 (2023): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i2.4045

Abstract

Jenis usaha yang dibangun pada masa kini baik usaha kecil menengah (UKM) ataupun besar selalu mengikuti perkembangan teknologi dan mulai meninggalkan model pemasaran tradisional beralih ke model pemasaran modern yaitu digital marketing. Model pemasaran ini sangat memudahkan pebisnis dari berbagai kalangan dalam memasarkan serta memperkenalkan produk atau jasanya kepada konsumen. Pengabdian kepada masyarakat berupa pelatihan edukasi manajemen pemasaran yaitu digital marketing diperuntukkan kepada UMKM di bawah binaan BumDes Kecamatan Tanjungsari, Kabupaten Sumedang yang aktif dan beroperasi, dimana usaha tersebut telah terdaftar pada Dinas Pemberdayaan Masyarakat dan Desa Pemerintah Daerah Kabupaten Sumedang, Jawa Barat. Kegiatan pengabdian tersebut para pelaku UMKM di bawah koordinasi BumDes Pemerintah Daerah Kabupaten Sumedang, Jawa Barat memiliki minat dan keinginan yang kuat untuk belajar mengenal digital marketing. Hanya saja mereka terhambat pada jaringan internet dan kemampuan mengikuti perkembangan teknologi informasi serta tata caranya pemasaran secara online. Kata Kunci: Digital Marketing, UMKM, BumDes A The types of businesses that are built today, both small and medium enterprises (SMEs) and large, always follow technological developments and begin to leave traditional marketing models to switch to modern marketing models, namely digital marketing. This marketing model makes it very easy for business people from various circles to market and introduce their products or services to consumers. Community service in the form of marketing management education training, namely digital marketing, is intended for MSMEs under the guidance of BumDes Tanjungsari District, Sumedang Regency which are active and operating, where the business has been registered with the Community and Village Empowerment Office of the Sumedang Regency Government, West Java. The service activities of MSME players under the coordination of BumDes of the Regional Government of Sumedang Regency, West Java have a strong interest and desire to learn about digital marketing. It's just that they are hampered by the internet network and the ability to keep up with the development of information technology and online marketing procedures. Keywords: Digital Marketing, UMKM, BumDes
Pendampingan Digital Marketing Terhadap UMKM Binaan FEB UP Kuji Milk Permana, Erwin; Thalib, Supriadi; Wulandjani, Harimurti
SULUH: Jurnal Abdimas Vol 5 No 2 (2024): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i2.5432

Abstract

Abstrak Kegiatan Pengabdian Masyarakat (PKM) ini bertujuan untuk membangun pemasaran digital produk Kuji Milk. Pengabdian Masyarakat ini dilakukan dengan serangkaian bentuk kegiatan seperti ceramah, tutorial dan praktik membangun platform media sosial untuk digital marketing. Hasil kegiatan pendampingan penerapan digital marketing dengan memanfaatkan platform media sosial dapat memberikan solusi atas permasalahan yang dihadapi Produk Kuji Milk dalam pemasaran. Mitra dampingan memahami materi digital marketing dengan baik serta dapat menggunakan aplikasi beserta fiturnya untuk pemasaran produknya. Hal ini terlihat selama pendampingan berlangsung dan juga ketika evaluasi. Pada akhirnya owner Produk Kuji Milk memiliki pemahaman bahwa perkembangan teknologi digital dapat membantu para pelaku bisnis. Dalam pemasaran digital marketing mampu menjangkau konsumen secara lebih luas. Tentu saja dalam perjalanannya pemasaran melalui platform media sosial harus dilakukan dengan konsisten. Kata Kunci: Digital Marketing, FEB UP, Kuji Milk, UMKM Abstract This community service (PKM) activity aims to build digital marketing of Kuji Milk products. This community service is carried out with a series of activities such as lectures, tutorials and practices to build social media platforms for digital marketing. The results of digital marketing implementation assistance activities by utilizing social media platforms can provide solutions to the problems faced by Kuji Milk products in marketing. Assisted partners understand digital marketing materials well and can use the application and its features for marketing their products. This can be seen during the mentoring and also during the evaluation. In the end, the owner of Kuji Milk products has an understanding that the development of digital technology can help business people. In digital marketing marketing is able to reach consumers more widely. Of course, in the course of marketing through social media platforms must be done consistently. Keywords: Digital Marketing, FEB UP, Kuji Milk, MSMEe.
Co-Authors Aulia, Triana Zuhrotun Azajarah, Tiara Rima Destriyanti, Amalia Dewi Trirahayu Emi Rahmawati Iha Haryani Hatta Lies Putriana Mulyadi Mulyadi Nurul Hilmiyah Permana, Erwin Puspa Rahajeng, Denisa Rumanintya Lisaria Putri, Rumanintya Lisaria Sudarmanto, Eko Suyanto Thalib, Supriadi Tiolina Evi Yusuf, Setiarini