Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan
Apriliyani, Ria
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta) Apriliyani, Ria; Rahadhini, Marjam Desma; Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.51 KB)

Abstract

Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are primary and secondary data. The research population was all consumers who had made a purchase at the Hypermart Mall Grand Surakarta. The sampling technique uses non-probability techniques with a purposive sampling method of 110 respondents. The analysis technique uses the analysis of Structural Equation Modeling (SEM). Validity test uses confirmatory factor analysis (CFA) and reliability testing uses the cronbach's alpha value. The results show that price discount affects emotional shopping, store atmosphere influences emotional shopping, price discount effect on impulse buying, store atmosphere has an effect on impulse buying, emotional shopping has an impact on impulse buying, price discount indirect effect on impulse buying through emotional shopping, and store atmosphere indirect effect on impulse buying through emotional shopping.
Co-Authors Marjam Desma Rahadhini Retno Susanti