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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Benefit: Jurnal Manajemen dan Bisnis Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Research Fair Unisri Empowering Humanity
Marjam Desma Rahadhini
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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EFEK MODERASI BUDAYA ORGANISASI PADA PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA PEGAWAI Rahadhini, Marjam Desma
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 4, No 1 (2010): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The objective of this research is to analyze (1) the influence of organizational culture moderate transformational leadership on employee performance, (2) the organizational culture of moderation effect in strengthening the influence of transformational leadership on employee performance. This research locations in Education Department of Sukoharjo. Sample of this research uses 48 employees taken to the purposive sampling technique. Scope of research focuses on aspects of transformational leadership and its impact on employee performance with organizational culture as moderating. Based on the analysis of obtained results indicate that transformational leadership variables have a significant effect on employee performance. This is evidenced by the p value 0,024 < 0,05. Organizational culture variables have a significant effect on employee performance. This is evidenced by the p value 0,019 < 0,05. Interaction variables have a significant effect on employee performance. This is evidenced by the p value 0,014 < 0,05. The findings of this research indicate that organizational culture moderate the influence of transformational leadership on employee performance in Education Department of Sukoharjo. Based on first regression analysis obtained the value of Adjusted R2 = 0,149. This Adjusted R2 in second regression increased to 0,243. From the regression analysis comparison of an increase in Adjusted R2 of 0,094. This shows that the organizational culture strengthen the influence of transformational leadership on employee performance. Keywords: transformational leadership, organization culture, and the employee’s performance
EFEK MODERASI KEPUASAN KONSUMEN PADA PENGARUH HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA Dewi, Maria Kristina; Rahadhini, Marjam Desma
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 1 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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ABSTRACT The purpose of this research was to examine the significance of the influence of price and quality on customer satisfaction with the purchasing decision as a moderating variable. The population in this research is that consumers who buy Honda motorcycles at Dealer Timbul Jaya Motors Sukoharjo in December 2011, considering the population of many consumers, it is 50 sample taken consumers by using accidental quota sampling. Data analysis techniques used multiple linear regression analysis, t test, F test, testing the absolute value of the difference and the coefficient of determination. The result of t test indicate that price, quality, customer satisfaction have significantly effect to purchase decision. F test results obtained p value 0,000 < 0,05 is indicate that the model is fit. Test of the absolute values of the difference I obtained ABSZX1_ZX3 0,238 > 0,05, adjusted R square is 0,410. This means that if there is an influence on the purchase decision variables at 41,0% can be explained by the price and customer satisfaction. Test of the absolute values of the difference II obtained ABSZX2_ZX3 0,126 > 0,05, adjusted R square II is 0,473. This means that if there is an influence on the purchase decision variables at 47,3% can be explained by quality and customer satisfaction. The conclusion of this research is that customer satisfaction did not moderate the effect of price and quality of the purchase decision. Keywords: price, quality, customer satisfaction, purchase decision
PENGARUH CITRA OBJEK WISATA UMBUL TLATAR BOYOLALI TERHADAP LOYALITAS PENGUNJUNG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI -, Lamidi -; Rahadhini, Marjam Desma
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 1 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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ABSTRACT The objective of the research is to empirically analyses: (1) effect of destination image to tourist satisfaction, (2) effect of destination image to tourist loyalty, (3) effect tourist satisfaction to tourist loyalty, (4) effect of destination image to tourist loyalty, through tourist satisfaction as the mediating variable. Population on this research are all of Umbul Tlatar destination in Boyolali. The samples of this research consist of 100 tourist taken with purposive sampling. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis, the researcher uses the path analysis, meanwhile to process the data, the SPSS Release 12 program is used. The result reveals that (1) there is a significance effect between destination image to tourist satisfaction showed p value (0,000) < 0.05, thus supporting hypothesis 1; (2) there is no significance effect between destination image to tourist loyalty showed p value (0.206) > 0.05, thus not supporting hypothesis 2 ; (3) there is a significance effect between tourist satisfaction to tourist loyalty showed p (0.000) < 0.05, thus supporting hypothesis 3; (4) there is a significance direct effect of the destination image in Umbul Tlatar Boyolali to tourist loyalty, through tourist satisfaction as the mediating variable, showed coefficient of the indirect effect (0.385) is greater than that coefficient of the direct effect (0.125), thus supporting hypothesis 4. Keywords: destination image, tourist satisfaction, tourist loyalty.
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GREEN PRODUCT SEPEDA MOTOR HONDA INJECTION DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta) -, Lamidi -; Rahadhini, Marjam Desma
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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ABSTRACT The objectives of the research are to examine and analyses: (1) effect of product quality to customer loyalty, (2) effect of satisfaction to customer loyalty, (3) effect of the interaction between product quality and satisfaction to customer satisfaction. Population on this research are all economic faculty student’s of accounting and management majors in UNISRI Surakarta. The samples of this research consist of 100 student’s,, taken with purposive sampling. Data collecting with questionnaire technique through validity and reliability test. To test the hypothesis, the researcher uses the multiple regression analysis and moderating regression analysis, meanwhile to process the data, the SPSS Release 12 program is used. The result reveals that (1) there is a significance effect between product quality to customer loyalty at economic faculty student’s in UNISRI Surakarta. (2) there is a significance effect between satisfaction to customer loyalty at economic faculty student’s in UNISRI Surakarta. (3) Interaction of the product quality and satisfaction has significant effect on customer loyalty at economic faculty student’s in UNISRI Surakarta. Keywords: product quality, satisfaction, customer loyalty
Anteseden Kepuasan dalam Membentuk Loyalitas Pelanggan Chrestina, Yohana Angel; Rahadhini, Marjam Desma; Sriwidodo, Untung
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 2 Desember 2017
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i2.5480

Abstract

Chocolate provide many health benefits when consumed in enough, such as reducing stress, lowers blood pressure, improves blood circulation, reduces the risk of cancer. So that processed chocolate has the opportunity to serve as the culinary field effort. Diverse menu flavored drinks provided by Franchise Chocolate Classic, to the satisfaction of chocolate drink lovers. The purpose of this study to analyze the antecedents of satisfaction (menu diversity, trust, and customer value) in the form of customer loyalty. Collecting data using primary and secondary data. The sampling method using a non-probability sampling with purposive sampling of 140 respondents. Validity and reliability using confirmatory factor analysis (CFA) and cronbachs alpha. Methods of data analysis using Structural Equation Modeling (SEM). The findings of the research there is the influence of the diversity of the menu, the value of customers satisfaction, there is no effect of trust on customer satisfaction, there is the influence of satisfaction on loyalty, there is the influence of the diversity of the menu on loyalty, there is no influence of the value of customer loyalty, satisfaction mediates the effect of the diversity of the menu and confidence customer loyalty, satisfaction does not mediate the effect of customer value on loyalty. Advice for Chocolate Franchise Classical Solo to pay attention to the diversity of the menu, keep the trust and customer value so as to encourage consumers to buy again, recommend to others and be loyal.
THE ROLE OF LEADER IN BUILDING MULTICULTURAL ORGANIZATIONS Rahadhini, Marjam Desma
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2017: PROCEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Multiculturalism include ideas, perspectives, policies, attitudes and actions by thediverse communities in terms of ethnicity, culture, religion, ideology and so forth;however aspires to develop the spirit of the same nationality and have pride to maintainplurality. It has two characteristics, namely the need for recognition and legitimacy ofcultural diversity. Multicultural society is a society that understands diversity in the lifeof the world and accept their diversity, such as: values, systems, culture, customs, andpolitical embraced. Leaders need to understand this diversity in creating a multiculturalorganization.In building a multicultural organization, leaders can use habituation andmodels, as well as education . Multicultural organizations can eliminate prejudice,improve the performance of members, optimize the potential of its members, and is ableto develop a family atmosphere to achieve long-term goals. The success of building amulticultural organization indicated internalized the existing programs thoroughly onevery member of the organization. Every leader needs to continue to build anorganization in a multicultural perspective.Keywords: leader, multicultural, organization, education, habituation
Transformational Leadership, Organizational Culture and Organizational Commitment in Forming Performance in Secretariat Employees DPRD Surakarta Tahapary, Yuneth; Rahadhini, Marjam Desma; Suprayitno, Suprayitno
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 2 Desember 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.6532

Abstract

Abstract : Human resource management is one of the functions of the organization, and when the function is running well, the organization is expected to strive for employees to provide optimal performance in accordance with the expected. Factors that may affect employee performance are transformational leadership, organizational culture and organizational commitment. Transformational leadership is a state in which employees feel trust, admiration, loyalty, and respect for their leaders. Organizational culture is the norm, belief, attitude and philosophy that embraced someone in achieving organizational goals. Organizational commitment is a psychological state that characterizes the relationship of employees with the organization and that affects employees will remain in the organization or not. The object of this research is Secretariat Staff of DPRD Surakarta. Based on presurvey in Secretariat DPRD Surakarta has a phenomenon of human resources problems, namely: the leader can not be a good example for employees, there are leaders who often come late, not obey the rules set. Employees have difficulty completing tasks on time, so the job becomes ineffective. Employees are also less confident about the organization, because of the lack of rewards for employees who have good performance.Abstraksi : Manajemen sumber daya manusia adalah salah satu fungsi organisasi, dan ketika fungsinya berjalan dengan baik, organisasi diharapkan berusaha agar karyawan dapat memberikan kinerja yang optimal sesuai dengan yang diharapkan. Faktor-faktor yang dapat mempengaruhi kinerja karyawan adalah kepemimpinan transformasional, budaya organisasi dan komitmen organisasi. Kepemimpinan transformasional adalah keadaan di mana karyawan merasa percaya, mengagumi, kesetiaan, dan menghormati pemimpin mereka. Budaya organisasi adalah norma, keyakinan, sikap dan filosofi yang merangkul seseorang dalam mencapai tujuan organisasi. Komitmen organisasi adalah keadaan psikologis yang mencirikan hubungan karyawan dan organisasi yang mempengaruhi karyawan akan tetap berada di organisasi atau tidak. Objek penelitian ini adalah Staf Sekretariat DPRD Surakarta. Berdasarkan presurvey di Sekretariat DPRD Kota Surakarta, ada sejumlah masalah sumber daya manusia, yaitu: pemimpin yang tidak memiliki contoh yang baik untuk karyawan, ada pemimpin yang sering datang terlambat, tidak mematuhi aturan yang ditetapkan. Karyawan mengalami kesulitan menyelesaikan tugas tepat waktu, sehingga pekerjaan menjadi tidak efektif. Karyawan juga kurang yakin tentang organisasi, karena kurangnya penghargaan untuk karyawan yang memiliki kinerja yang baik.
ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Wijayanto, Thomas; Rahadhini, Marjam Desma; Sumaryanto, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 3 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data analysis techniques used validity test, reliability test, classic assumption test, multiple linear regression test and Sobel test. The results of the study concluded that there was a significant influence on promotion of trust, there was a significant influence of trust on consumer loyalty, there was a significant influence on promotion of consumer loyalty, there was an indirect influence of promotion on consumer loyalty mediated by trust. Suggestions in this study were: Semanggi increases consumer loyalty, it is necessary to pay attention to promotion and trust variables because these variables have a significant effect on consumer loyalty.Keywords: Promotion, Trust, Consumer Loyalty
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Shelviana, Mira; Rahadhini, Marjam Desma; Wibowo, Edi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to: 1) Analyze the significance of the influence of cultural factors on purchasing decisions 2) Analyze the significance of the influence of social factors on purchasing decisions 3) Analyze the significance of the influence of personal factors on purchasing decisions 4) Analyze the significance of the influence of psychological factors on purchasing decisions 5) Analyze factors which has the most dominant influence on purchasing decisions. This research is a survey with the Timlo Sastro Solo consumer population in Surakarta. Research sample of 100 people with accidental sampling technique. Data collection techniques use questionnaires, interviews and literature studies. Data analysis techniques use multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that cultural factors, social factors, personal factors and psychological factors had a significant effect on the purchase decision of Timlo Sastro Solo. Cultural factors are variables that have a dominant effect on the purchasing decisions of Timlo Sastro Solo.
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta) Tastri, Yeni Yulfi; Rahadhini, Marjam Desma; Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study were all unknown numbers of visitors to the Taman Pelangi. The sampling technique using the accidental sampling technique was 100 respondents. Data collection techniques with questionnaires, literature studies, and observatios. Data analysis techniques used are classic assumption test, descriptive analysis, t tes, f test, coefficient of determination, and sobel test. The results of the study indicate that experiential marketing has an effect on visitor satisfaction, visitor satisfaction has an effect on intention to revisit, experiential marketing has an effect on revisit to intention, visitor satisfaction mediated effect of experiential marketing on intention to revisit.
Co-Authors Adi, Tita Ria Allouisia Herlina Diventy Amadea Novita Mahastri Annisa Riyu Mezaluna Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Aranssa Dwiveronikca Rajagukguk Aris Eddy Sarwono Bayu Aji Santoso Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Denisa Eka Diventy, Allouisia Herlina Dormauli Sijabat Edi Wibowo Edi Wibowo Irvan Setiawan Iwanda Theza Vadesma Maria Kristina Dewi Mikha Anggitama Setyomurti Mira Shelviana Mudinillah, Adam Muhammad Ilyas Bahtiar Nadia Aprilia Putri Nanda Ika Ariyanto Rahayu Triastity Ramadio Akbar Saputra Retno Susanti Ria Apriliyani Shelviana, Mira Sriwidodo, Untung Sumaryanto Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Thomas Wijayanto Tita Ria Adi Wijayanto, Thomas Yeni Yulfi Tastri