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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi (JDAB) Jurnal Dinamika Administrasi Bisnis
Irawan, Wahyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : (JDAB) Jurnal Dinamika Administrasi Bisnis

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PENGARUH KUALITAS PRODUK KARTU INDOSAT IM3 TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA DI SURABAYA Irawan, Wahyu; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2332

Abstract

Goals to be achieved in this study was to determine the effect of product quality to customerLoyalty cards Indosat IM3 student in Surabaya.              The research proves that F count> F table (14.108> 2,311) or in other words together performance, features, reliability, service ability can influence customer loyalty. While the test (R2) together - together amounting to 42.9% and the remaining 57.1% were influenced other variables outside the research. The study also proves that partially, performance, features, reliability, service ability significant effect on customer loyalty because each independent variable is the performance, features, reliability, service ability have thitung> tabel.
Co-Authors Mulyati, Awin Suwita, Leli Tjahjono, Endro Usmiar, Usmiar