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ANALISIS KETERKAITAN KUALITAS PELAYANAN TERHADAP CONSUMER SATISFACTION MINIMARKET 212 DI KOTA MEDAN DAYU, Wulan
Al - Muamalat Vol 4 No I (2019): EDISI JANUARI - JUNI 2019
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v4i01.954

Abstract

This study aims to test the service qualities that affects of the consumers satisfaction who come to visit or shop for daily necessities at Minimarket 212 (212 Mart) in kota Medan and surrounding areas. The population in this study were all consumers who came and shopped in Minimarket 212 (212 Mart) in kota Medan and surrounding areas. The sampling technique uses incidental sampling combined with the moe formula (marginal of maximal error), so that the number of research samples is 100 people. The analysis technique used in this study is multiple linear regression analysis with SPSS version 21.0 for Windows application which aims to obtain a comprehensive picture of the relationship of the research variables. The results of this study indicate variable servant quality in the form of reliability, assurance and empathy has a significant influence on customer satisfaction who come and shop at Minimarket 212 (212 Mart) in kota Medan and surrounding areas. While service quality variables in the form of tengible and responsiveness hasn’t a significant effect on customer satisfaction who come and shop at Minimarket 212 (212 Mart) in kota Medan and surrounding areas.
Economic Transformation: Navigating Challenges And Embracing Opportunities In Islamic Economics And Finance Across Southeast Asia Dayu, Wulan; Harahap, Isnaini; M. Nawawi, Zuhrinal
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1039

Abstract

The research aims to comprehensively understand challenges impeding the growth of Islamic economic systems in Southeast Asia and explore opportunities for sustainable development. It contextualizes the economic transformation in the region, emphasizing the unique role of Islamic economics and finance. Challenges like regulatory complexities, market uncertainties, and global economic shifts are analyzed, providing insights into impediments faced by the Islamic finance sector. The article explores strategies employed by Southeast Asian countries to promote Islamic economics and finance, assessing policy effectiveness and collaborative efforts. It highlights the role of financial inclusion, education, and technology in overcoming hurdles. On a positive note, the study identifies growth opportunities in regional cooperation, innovative financial instruments, and Islamic finance's potential contribution to sustainable development goals. Emphasizing the importance of embracing these opportunities, the research contributes to the discourse on economic transformation in Southeast Asia. The findings aim to inform policymakers, financial institutions, and scholars, fostering understanding for a more inclusive, sustainable, and prosperous economic future in the region.
The Influence of Product Quality and Service on the Purchase Decision of MSME Products of Bandrek Red Ginger People in Bandar Sono Village, Nibung Hangus District, Batubara Regency Sa'diah, Halimatun; Sari, Dian Septiana; ,, Darmilisani; Dayu, Wulan
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63049

Abstract

This research was conducted on MSMEs Personnel of Bandrek Ginger Merah which operates in the field of selling red ginger. The aim of the research to determined and analyzed the influenced of product and service quality on consumer product purchasing decisions. The population was 100 consumers who came to buy red ginger products at MSMEs, sampling was taken using random samples with saturated samples so that the total sample were 100 respondents. The type of data used was primary data and the data sources used are secondary data, data collection techniques used literature studies, surveys and observations. Data analysis techniques were multiple linear regression, classical assumption testing and hypothesis testing. The results of the research showed that the quality of products and services partially and simultaneously has positive and significant effected on consumer product purchasing decisions at MSME Insan Bandrek Jahe Merah in Bandar Sono Village, Nibung Hangus District, Batubara Regency. There was strong correlation between product and service quality and product purchasing decisions in red ginger bandrek human MSMEs. The value of R2 = 0.469 means that the decision to purchase red ginger products in the company can be explained by the quality of the product and service by 46.9% and the remaining 53.1% can be explained by other variables not studied.
Meningkatkan Kreativitas dan Jiwa Wirausaha Ibu Rumah Tangga di Desa Kota Pari melalui Pelatihan Decoupage Dayu, Wulan; Agustin, Roro Rian; Hasibuan, Ratna Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4976

Abstract

Penelitian ini bertujuan untuk meningkatkan kreativitas dan jiwa wirausaha ibu rumah tangga di Desa Kota Pari, Kecamatan Pantai Cermin, Kabupaten Serdang Bedagai melalui pelatihan decoupage. Latar belakang penelitian ini adalah rendahnya tingkat kreativitas dan kemampuan kewirausahaan di kalangan ibu rumah tangga di desa tersebut, yang berpengaruh terhadap peluang ekonomi mereka. Metode penelitian yang digunakan adalah eksperimen semu dengan desain pretest-posttest, melibatkan 30 peserta yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner, observasi, dan wawancara mendalam, kemudian dianalisis menggunakan analisis deskriptif dan Paired Sample T-test. Hasil penelitian menunjukkan peningkatan signifikan pada kreativitas dan jiwa wirausaha peserta setelah pelatihan, dengan nilai p < 0.05 yang mengindikasikan efektivitas pelatihan. Temuan ini menegaskan pentingnya program pelatihan seperti decoupage dalam memberdayakan ibu rumah tangga, serta mendukung teori bahwa kreativitas dan kewirausahaan dapat ditingkatkan melalui intervensi yang tepat. Kesimpulan penelitian ini memberikan implikasi penting bagi pengembangan program pemberdayaan ekonomi di daerah pedesaan, serta menjadi dasar bagi penelitian lanjutan dalam bidang kewirausahaan dan pemberdayaan masyarakat.