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All Journal EKONOMIS : Journal of Economics and Business Ilomata International Journal of Management Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Situmorang, Syafrizal Helmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan Yuliana, Yayuk; Rini, Endang Sulistya; Sirojuzilam; Situmorang, Syafrizal Helmi
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.781

Abstract

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
Wom Marketing In The Age of Social Media: a Bibliometric Review and Vosviewer Visualization Andriansyah; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1335

Abstract

This study presents a bibliometric analysis of electronic word-of-mouth (eWOM) marketing to explore the development of this concept in the social media era. By referencing 267 articles sourced from the Scopus database from 2009 to 2023, this study employs bibliometric techniques, including citation analysis, co-citation analysis, and keyword co-occurrence analysis. Citation analysis helps identify the most influential and frequently cited articles, whereas co-citation and keyword co-occurrence analyses provide insights into the relationships between various studies and dominant research topics. This analysis revealed the trajectory and focal points of eWOM marketing research over the past 14 years. The study also identifies the most prominent authors, journals, institutions, and countries in eWOM literature. However, the use of a single database source may be a limitation of this study, suggesting that additional techniques and data sources are required for future research. For academics and practitioners, this study offers comprehensive insights into the eWOM concept, which can serve as a reference for strategic initiatives to drive customer purchasing behavior.
Analisis Customer Value dan Quick Service terhadap Kepuasan Pelanggan di Connection 88 Cafe Medan Rasyiqah, Siti Zharfa; Sembiring, Beby Karina Fawzeea; Situmorang, Syafrizal Helmi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1611

Abstract

This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have not been fulfilled and customers also have not received good social recognition when they are at Connection 88 Cafe. The service provided by Connection 88 Cafe is also considered to be poor and customers feel uncomfortable with the quality of the food they receive. This research is associative research and the type of data used is quantitative data. The population in this study were Connection 88 Cafe customers in Medan City. The number of samples in this study was 140 people with a sampling technique using purposive sampling with the criteria of having made a purchase at Connection 88 Cafe Medan. Data analysis used multiple linear regression analysis. The results of this research show that simultaneously customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan. Partially, customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan.
Co-Authors ANDRIANSYAH Beby Karina Fawzeea Sembiring Endang Sulistya Rini Rasyiqah, Siti Zharfa Sirojuzilam Hasyim