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All Journal Proceeding International Seminar of Islamic Studies Balance : Jurnal Akuntansi dan Manajemen Journal of International Conference Proceedings IJMA
Kurnia, Efry
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Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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Analisis Efektivitas Promosi Media Sosial dengan Menggunakan Metode Epic Model dan Pengaruhnya terhadap Keputusan Pembelian Produk di Kota Medan Kurnia, Efry; Daulay, Raihanah; Aisha , Novi
Balance : Jurnal Akuntansi dan Manajemen Vol. 1 No. 2 (2022): Agustus 2022
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v1i2.139

Abstract

Social media until now has had a big influence on the shape of a business. Through online promotion strategies published in influential information media in an area, it provides its own value and great attention from enthusiasts in each of these media, one of which is the Instagram social media on the media talk account which is very much appreciated, and the people of Medan city in looking for information and news that is up to date. Providing creative information with diverse and interesting promotions will have an influence on companies that load into the terrain so as to attract the public in purchasing decision activities from promotions loaded in medantalk. The analytical methods used in this study are the EPIC model method and multiple regression analysis. The results of the analysis using the EPIC model method are known that medantalk promotion has been effective in introducing to consumers interested in medantalk. The four variables used
The Role of Motivation Mediates the Influence of Work Environment and Leadership on Organizational Commitment Kurnia, Efry; Aisha, Novi; Sari, Roza Maya; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2806

Abstract

The importance of commitment to employees who can have a positive impact on the development and progress of the company. So there needs to be a driving factor as a good motivation in the work environment. For this reason, there needs to be motivation in moving employees, especially in the work environment. This study aims to explain the role of motivation in mediating the influence of the work environment and leadership that can affect employee commitment in achieving employee and company performance. Conducting this initial survey will explain the causation that can affect other variables. This research was conducted at PT. Cisadane Sawit Raya (CSR), North Sumatera by involving all 76 employees in 2 work units in office with the criteria of working period of ± 5 years with a saturated sampling method. The results of this study can be seen through motivation as a mediation of the influence of the work environment and leadership on organizational commitment that can help companies in identifying.
ISLAMIC FINANCIAL LITERACY AS AN IMPROVEMENT IN THE QUALITY OF ISLAMIC BANK Rahmayati, Rahmayati; Sihotang, Mutiah Khaira; Kurnia, Efry
Proceeding International Seminar of Islamic Studies INSIS 4 (November 2022)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic financial literacy is a problem that still occurs in the existence of Islamic banking, so that in-depth studies continue to be carried out to determine the effectiveness of Islamic financial literacy on the quality of Islamic banks. The purpose of this study is to determine Islamic financial literacy can improve the quality of Islamic banks. The research method uses a qualitative approach from various reference sources and literature related to this research theme. The results of the study confirm that there is a link between Islamic financial literacy and the quality of Islamic banks from various previous studies that support this research.
ANALISIS KUALITAS PELAYANAN, HARGA, DAN PROMOSI APLIKASI DANA TERHADAP KEPUASAN KONSUMEN PADA MASYARAKAT KOTA MEDAN Naomi, Lisa Feronika; Gaol, Lidia Sartika Lumban; Shia, Roger Tan; Sari, Roza Maya; Kurnia, Efry
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(2).282-291

Abstract

Penelitian ini bertujuan untuk memahami dampak kualitas pelayanan, promosi, dan harga terhadap tingkat kepuasan pelanggan dalam penggunaan dompet digital DANA. Responden dari penelitian ini adalah warga Kota Medan, dengan jumlah sampel sebanyak 100 orang. Analisis data menggunakan metode SMART PLS untuk mengevaluasi validitas dan keandalan variabel, serta untuk menentukan apakah variabel independen memiliki dampak positif terhadap variabel dependen, atau sebaliknya. Hasil penelitian ini menunjukkan bahwa di Kota Medan, kualitas layanan aplikasi DANA memengaruhi kepuasan pelanggan secara positif. Namun, promosi aplikasi tidak memiliki dampak yang signifikan terhadap kepuasan pelanggan. Terdapat juga keseimbangan yang baik antara biaya dan kepuasan pelanggan dalam penggunaan aplikasi ini. Secara keseluruhan, baik kualitas layanan maupun harga berkontribusi positif terhadap kepuasan pelanggan. Oleh karena itu, untuk memastikan kepuasan pelanggan yang optimal, penting untuk menjaga kualitas layanan dan menetapkan harga yang sesuai dengan nilai yang diberikan kepada pelanggan.
Co-Authors Aisha , Novi Gaol, Lidia Sartika Lumban Naomi, Lisa Feronika Novi Aisha Rahmat Hidayat Rahmayati Rahmayati, Rahmayati Raihanah Daulay Sari, Roza Maya Shia, Roger Tan Sihotang, Mutiah Khaira