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All Journal Jurnal Kajian Manajemen dan Wirausaha
Putra, Fajar Syah
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Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Website Quality terhadap Online Booking Intention dengan Mediasi E-Trust pada Pengguna Traveloka Di Kota Padang Putra, Fajar Syah; Rahmiati, Rahmiati
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0254300

Abstract

Purpose -The purposes of this study are to analyze: (1) The effect of Website quality and E-trust on Online Booking Intention of Traveloka users in the city of Padang, (2) The effect of Website Quality on E-trust of Traveloka users in the city of Padang.Methodology - This type of research is causative research. The population in this study is the people of Padang who have accessed the Traveloka site. The sample used was 400 respondent using purposive sampling technique. Data was collected through questionnaires distributed online and analyzed using the Smart PLS version 3.0 program.Finding - The results of this study indicate that: (1) Website quality has a significant effect on Online Booking Intention with a coefficient value of 0.277 at p values 0.005 and t statistics at 2.812, (2) Website quality has a significant effect on E-trust with a coefficient of 0.764 on p values 0,000 and t statistics 18.444, (3) E-trust has a significant effect on Online Booking Intention with a coefficient value of 0.484 in p values 0.000 and t statistics 5.981. Keywords: Website Quality, E-trust, Online Booking Intention
Co-Authors Rahmiati Rahmiati