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Fakultas Ilmu Budaya Universitas Brawijaya
Education

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A STUDY OF ILLOCUTIONARY ACTS FOUND IN TELEVISION ADVERTISEMENT OF MIE SEDAAP -, Istiqomah
Jurnal Ilmiah Mahasiswa FIB Vol 5, No 1 (2014)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

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Keywords: Illocutionary Acts, Television Advertisement, Mie Sedaap. This study investigates the illocutionary actsdemonstrated by the actors’ and actresses’ utterancesin television advertisement of Mie Sedaap. In this study, the writer investigates two problems of the study which are: (1) Whatare the types of illocutionary acts found in Mie Sedaapinstant noodle advertisement on television? (2) What type of illocutionary acts is mostly used in Mie sedaapinstant noodle advertisement on television?The main theory to answer the problems of the study is the theory of speech act especially in taxonomy of illocutionary acts by Searle (1979). This study used qualitative approach in textual analysis since the data of this study are in the form of words rather than numbers, and uses the transcription of the actors’ and actresses’ utterances to be analyzed. The data of this study werethe actors’ and actresses’ utterances in Mie Sedaapinstant noodle advertisement on television containing illocutionary acts. To analyze the data, the context of each advertisement is explained first. Then, the data are presented and analyzed by using speech act theory. Based on the findings of this study, the writer found five types of illocutionary acts based on Searle’s theory; Assertives, Directives, Commisives, Expressives, and Declaration. The occurrences of those types are: 10 utterances contained assertive type of illocutionary act, 6 utterances contained directive, 3 utterances contained commisive type, 19 and 3 utterances contained expressive and declaration respectively and 7 utterances contained two types of illocutionary act. The type of illocutionary acts that are mostly used by the actors and actresses is expressive. This type is mostly in the form of adjective. The speakers use this type merely to express apleased feeling toward Mie Sedaap.Finally, the writer the writer suggests for the linguistic readers to be aware of using of utterances in other TV advertisements as they are not only used to express a feeling, but they also used to conclude, declare, promise, or command. It depends on the topic of the advertisement itself.The writer also expects the next researchers to analyze and to add the other aspect of illocutionary actssuch as illocutionary and its IFIDs (illocutionary Force Indicating Device).
THE FLOUTING AND VIOLATING OF MAXIMS IN THE MAIN CHARACTERS’ UTTERANCES OF WILD CHILD MOVIE -, ISTIQOMAH
Jurnal Ilmiah Mahasiswa FIB Vol 1, No 2 (2015)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

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Abstract

Keywords: Cooperative Principle, Flouting Maxims, Violating Maxims, ResolvingStrategies, Intended Meanings, Wild Child Movie. Language becomes an important thing for people as the part of the society becausethey need language in their communication. In making communication more effectiveand to make sentences more acceptable to the hearer, it can be measured by applying cooperative principle consisting of four maxims proposed by Grice (2004), but in the real communication, that principle is not always being obeyed by the speaker and this phenomenon is called flouting and violating maxim. The writer conducts a study on “Wild Child” movie which shows the violating and flouting maxims phenomena occurring between the main characters. There are three problems of this study: (1) what maxims are violated and flouted in the main characters’ utterances of Wild Child movie in the exposition and conflict plot (2) How are the implied meaningsresolved by the interlocutors from the utterances being violated and flouted in WildChild movie (3) What are the intended meanings of the utterances being violated andflouted in Wild Child movie.This study uses the qualitative approach because the analysis is in the form of description rather than numbers. Then, the writer analyzes the main characters’ utterances. This study reveals that violating and flouting maxims are applied in themovie. There are 19 dialogues containing violating and flouting maxims, and the most violated and flouted is maxim of quantity. From violating and flouting maxims uttered by the main characters, their interlocutors use three resolving strategies: negotiation, contextual knowledge exploitation, and combination strategies in resolving the intended meanings. There are some intended meanings found, such as giving more information to hearer, maintaining good relationship, making jokes, supporting hearer, agreeing statement, persuading and showing surprise. Then, most of intended meanings from the utterances being violated and flouted are Showing Surprise and persuading hearer strategies. The most maxims that violated and flouted in the movie was quantity, it is shown by the main character in the movie by giving more information to the hearer in every conversation she made. The main character showed her ignorance and her being spoilt as a new student of Abbey Mount, a girlboarding school in rural of England. The writer suggests that the next researchers will analyze about the violating andflouting maxims in different plot, such as climax, falling action because the analysisabout resolving strategies will be more interesting. The writer also suggests that thenext researcher will use different theories about context that help to define theimplicit meaning, such as the relevance theory.
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