Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Terapan
Lestari, Nenni Heksa
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PUBLIC SHOPPING MOTIVATION MODEL TO SUPERMARKET Helmi, Arief; Lestari, Nenni Heksa
Jurnal Ekonomi dan Bisnis Vol 14, No 1 (2018): Edisi April 2018
Publisher : Jurnal Ekonomi dan Bisnis Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jebt.v14i1.468

Abstract

As the increasing preferences of Indonesian people to shop at supermarket encourage this investigation to uncover underlying motivation of the preferences. Consumer survey was conducted with questionnaires with closed questionnaires of 22 initial factors that were predicted to be shopping motivation. The Confirmation Factor Analysis (CFA) was carried out on the survey data, and resulted in eight new factors formulated into Models Shopping Motivation to Supermarket. This model shows the eight motivations that drive consumer to shop at supermarket: cheap prices, fun or shopping entertainment, shopping convenience, shopping pleasure, togetherness with friends, and enjoy atmosphere appeal. These results confirm that consumer's motivation to shop at supermarkets rather than at traditional markets is hedonic motivation.
Co-Authors R. Arief Helmi