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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Wahana Pendidikan JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Business Management and Economic Development Pancasila International Journal of Applied Social Science
Imaningsih, Niniek
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
POTENSI EKSPOR KOPI INDONESIA KE MALAYSIA Zahirah, Ayu; Fadil, Cholid; Imaningsih, Niniek
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8401659

Abstract

The purpose of this study is to identify factors that can influence Indonesian coffee exports to Malaysia. This study uses quantitative secondary data from 2015 to 2019, then is analyzed using the Error Correction Model (ECM). The independent variables used in this study are Malaysia's GDP, world coffee prices, Indonesian coffee prices, and the rupiah exchange rate against the US dollar, while the dependent variable is the amount of Indonesian coffee exports to Malaysia. The estimation results of multiple linear regression analysis show that the factors influencing Indonesian coffee exports to the Malaysian market are Indonesian coffee production, the price of Indonesian coffee exports to Malaysia and the exchange rate of the rupiah against the US dollar. whereas the RCA and CEPT AFTA mocks had no effect. From the results of the study it is known that Malaysia's GDP is not significant in the short and long term, but the world coffee market and Indonesian coffee prices do not have a significant effect in the short and long term, and the exchange rate has a significant short and long term effect on the volume of Indonesian coffee exports to Malaysia CEPT -AFTA. There is an opportunity to increase Indonesia's coffee exports to Malaysia, but in its development Indonesia's coffee exports to Malaysia have changed. The purpose of this research is to analyze the competitiveness and determinants of Indonesian coffee exports to Malaysia with the CEPT-AFTA system. The method used is Revealed Comparative Advantage (RCA) which analyzes the competitiveness of Indonesian coffee exports in the Malaysian market and the multiple linear regression method is used to analyze the factors affecting Indonesian coffee exports to Malaysia. The results of the RCA analysis show that Indonesian coffee has competitiveness (RCA score > 1). However, its competitiveness has decreased since the implementation of CEPTAFTA
Potensi dan Daya Saing Ekspor Produk Lokal Indonesia di Pasar China Raviadi, Krista Amanda; Imaningsih, Niniek
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8419457

Abstract

International trade in the form of exports and imports can benefit the 2 countries that are mutually concerned and can be a form of cooperation and communication between countries. This study uses a descriptive qualitative approach to find out whether the superior commodities that can be exported to China, whether these commodities have potential and have competitiveness in the Chinese market. The results of this study show that several commodities in Indonesia are the most exported to China, but do not necessarily have the potential and competitiveness in the Chinese market.
Pengembangan Potensi Pelaku UMKM di Pasar Gede Malang Untuk Mengekspor Produknya ke Luar Negeri Akmal, Ali Musa Tawakal-Ul; Imaningsih, Niniek
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8398947

Abstract

National Income is an indicator of economic growth related to whether or not the economy is progressing in a country. The components that make up national income are the level of consumption, the level of investment, the level of government spending and also the level of import and export. In its application, MSME actors as providers of goods and the public as consumers of goods have contributed to the high and low levels of national income. Information and the government's role in facilitating export activities create the potential for MSME players to trade their products to foreign markets more easily, so this also increases the possibility that MSME actors' reach to consumers will be wider. The purpose of writing this journal is to find out the potential development of SMEs in Pasar Gede Malang to exporting their products to foreign markets.
PENDAMPINGAN PEMANFAATAN AKUN MEDIA SOSIAL PADA PELAKU UMKM DI DESA REJOSO, KECAMATAN REJOSO, KABUPATEN NGANJUK Assintancing on create social media for UMKM in Rejoso Village, Rejoso sub-district, Nganjuk Regency, East Java Province Imaningsih, Niniek; Fadil, Cholid; Meidianto, Chulaisy
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 21 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10080976

Abstract

The development of technology from time to time is increasingly sophisticated, many new technologies have emerged to support human needs and facilitate the needs of human life, including UMKM players, UMKM players are facilitated to develop their products and businesses ranging from marketplaces, marketing sites, marketing applications and others. Marketing can be done through social media accounts with many users will be able to increase the income of UMKM businesses, one of which is the Instagram social media account, Instagram is a social media that is currently favored by the public because of its easy use and interesting application features, Instagram social media is no stranger because its popularity is worldwide.
Penerapan Digital Marketing Sebagai Strategi Pemasaran pada UMKM di Kelurahan Turi, Kecamatan Sukorejo, Kota Blitar. Nicolas, Diva Delia Rossa; Imaningsih, Niniek; Fadil, Cholid
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 22 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10100309

Abstract

The development of the current era is very fast where all information can be searched via the internet. Making people's habits a lot of changes and more practical. As a business person adapting to changing times is not easy. There needs to be a place to develop knowledge and skills in implementing digitalization, especially in marketing. This activity is carried out so that business people can adapt so that the MSMEs that are run will further develop. The research method was carried out in five stages, namely by conducting a survey of MSMEs using interviews, outreach, re-branding, product photo assistance, and assistance in creating social media and e-commerce. The target of this research Frozen Food Lancar Jaya, Batik Kembang Turi, dan Arum Snack MSME’s. With this research, it is hoped that MSMEs can compete with competitors and the target market can expand not only in the Turi sub-district but can reach all of Indonesia
Pemberdayaan Usaha Mikro, Kecil, Dan Menengah (Umkm) Dengan Digital Marketing Di Desa Talang Ahmad, Bisyrul Kafi Ibnu; Imaningsih, Niniek; Fadil, Cholid
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 22 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10096123

Abstract

As the years go by, the technology in this world is also developing, the advancement of technology is a sign that in this day and age humans are required to be more developed in order to keep up with changing times, but sometimes some are still left behind due to several factors, such as lack of information or lack of information. interest in something more advanced, such as today's MSMEs, considering that before it was just a traditional market and became a modern market due to the impact of digitalization, with the creation of digital marketing, the marketing area has become wider, than previously it could only reach areas around, at this time it can almost reach all areas wherever MSMEs are located, we see that in Talang village there are still quite a lot of MSMEs that have not felt the impact of technological advances, of the several MSMEs in the village only 2 MSMEs are able to take advantage of digital marketing. This shows that MSMEs in Talang village still do not understand what digital marketing means. Some MSMEs may not have adequate knowledge about digital marketing or do not understand its potential and benefits. They may not know how to use digital platforms to promote and grow their business. Therefore, our goal in Talang village is to conduct outreach and assistance to increase the potential of MSMEs that have not yet developed in Talang village. From the results of our outreach and assistance in Talang village, it was noted that there were 4 MSMEs that were finally able to take advantage of digital marketing and there were also MSMEs that were still can't accept digital marketing yet.
Strategi Pemasaran Global Untuk Meningkatkan Ekspor Produk Rajut Indonesia : Studi Kasus Pada Sekolah Ekspor Shafiyah, Sarah Salsabila; Imaningsih, Niniek
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13831638

Abstract

Perkembangan digital mengakibatkan terjadinya globalisasi dunia yang berlangsung cepat dan dinamis. Globalisasi membawa perubahan di berbagai persoalan sehari-hari, terutama dalam bidang ekonomi yang memiliki konsekuensi besar. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi pemasaran global yang efektif untuk meningkatkan ekspor produk rajut Indonesia. Melalui pendekatan kualitatif, penelitian ini melakukan studi mendalam terhadap pasar global ekspor rajut, faktor-faktor penghambat ekspor saat ini, dan potensi keunggulan kompetitif produk Indonesia. Dalam proses penelitian ini, berbagai strategi pemasaran global seperti diferensiasi produk, penetrasi pasar, dan penggunaan media sosial dieksplorasi.
Pemberdayaan Masyarakat Dalam Pengembangan Objek Wisata Hutan Mangrove Terhadap Perekonomian Kelurahan Gunung Anyar Tambak Marshelynda, Alfia Rahmadhanti; Imaningsih, Niniek; Fadil, Cholid
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 18 (2024): Jurnal Ilmiah Wahana Pendidikan  (On Proses)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13864664

Abstract

Hutan mangrove Gunung Anyar merupakan destinasi ekowisata yang berada di Kota Surabaya. Upaya pengembangan objek wisata hutan mangrove adalah untuk meningkatkan daya tarik wisata guna meningkatkan pendapatan masyarakat, dan menjaga kelestarian ekosistem hutan mangrove. Hal ini dapat tercapai dengan dukungan penuh dari pemerintah dan partisipasi aktif masyarakat setempat. Penelitian ini memiliki tujuan untuk mengetahui pengaruh pemberdayaan masyarakat yang terjadi dengan konteks pengembangan objek wisata hutan mangrove Gunung Anyar dan dampaknya terhadap perekonomian kelurahan Gunung Anyar Tambak. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan melibatkan metode pengumpulan data primer dari lapangan, termasuk observasi dan wawancara. Dalam pengamatan ini data sekunder digunakan sebagai pendukung, yakini peningkatan pegawai dan statistik pengunjung wisata. Adapun wisata hutan mangrove Gunung Anyar menunjukkan dampak positif terhadap pemberdayaan masyarakat lokal. Berbagai peran pekerjaan seperti pemandu wisata, petugas kebersihan, dan staf administrasi telah diciptakan dan memberikan peluang ekonomi baru bagi masyarakat sekitar. Pertumbuhan jumlah pengunjung memberi dampak positif terhadap pendapatan masyarakat melalui sektor pariwisata, baik melalui pemberdayaan UKM, penjualan produk lokal, maupun layanan pendukung wisata. Pengelolaan yang tepat dalam sektor ini menciptakan pemberdayaan masyarakat, kontribusi pada pembangunan daerah pesisir dan merangsang pertumbuhan ekonomi di wilayah sekitarnya.
Co-Authors Abdillah, Muhammad Ghulam Dzaki Ahmad, Bisyrul Kafi Ibnu Akmal, Ali Musa Tawakal-Ul Alifah, Siti Nur Anggraeni, Tiara Puspita Anitasari, Dwi Aprilia, Ega Ayuningtyas, Anisa Dwi Cholid Fadil Faradila, Shafa Marshelynda, Alfia Rahmadhanti Meidianto, Chulaisy Nicolas, Diva Delia Rossa Putut, Nabiilah Faadiyah Raviadi, Krista Amanda Risma Hani, Nikmatul Sari, Sinta Dewi Kumala Setya Wijaya, Riko Shafiyah, Sarah Salsabila Wijaya, Riko Setya Zahirah, Ayu Zebua, Marcelina Virdola Agape