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All Journal West Science Interdisciplinary Studies Manis : Jurnal Manajemen dan Bisnis
Saununu, Siska Jeanete
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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PENGARUH LINGKUNGAN KERJA NON FISIK DAN KOMITMEN ORGANISASI TERHADAP DISIPLIN KERJA Chandra, Felix; Asnawi, Aisah; Saununu, Siska Jeanete
Manis: Jurnal Manajemen dan Bisnis Vol 7 No 2 (2024): Vol 7 No 2 (2024): MANIS: Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.7.2.72-83

Abstract

Penelitian ini menguji pengaruh dan dampak lingkungan kerja non fisik serta komitmen organisasi terhadap tingkat disiplin kerja para pegawai di Kantor Kelurahan Galay Dubu, Kabupaten Kepulauan Aru. Dengan pendekatan deskriptif sebagai metode penelitian, penelitian ini berfokus untuk meneliti pegawai Kantor Kelurahan Galay Dubu yang berjumlah 36 pegawai, sebagai subjek utama. Metode sampling jenuh dipilih, di mana setiap individu dalam populasi diambil sebagai sampel utama. Skala Likert digunakan sebagai alat pengukuran untuk mengumpulkan data melalui penyebaran kuesioner kepada para responden. Analisis regresi berganda, sebagai alat utama pengujian hipotesis, diimplementasikan menggunakan alat analisis statistik SPSS untuk menganalisis data yang terkumpul. Temuan penelitian ini mengungkapkan bahwa lingkungan kerja non fisik memiliki dampak positif dan signifikan terhadap tingkat disiplin kerja. Komitmen organisasi juga memberikan kontribusi positif dan signifikan terhadap tingkat disiplin kerja para pegawai. Penelitian ini bukan hanya menyajikan hasil temuan, tetapi juga membawa pemahaman mendalam mengenai hubungan intricacies antara lingkungan kerja non fisik, komitmen organisasi, dan kedisiplinan kerja dalam konteks sumber daya manusia. Hasil penelitian ini diharapkan dapat memberikan wawasan berharga bagi pengembangan strategi manajemen sumber daya manusia di berbagai organisasi.
The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia Erwin, Erwin; Saununu, Siska Jeanete; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.317

Abstract

Through a quantitative approach, this study examines how social media influencers affect Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants, ranging in age from 16 to 24, was involved, reflecting a range of genders, socioeconomic backgrounds, and geographic locations. The results show that social media influencers have a big influence on people's decisions to buy, as 85% of participants acknowledged. The majority platform, Instagram, accounted for 75% of the total, with individuals using social media for two hours a day on average. The most popular content categories (65%) were product and lifestyle reviews, highlighting the significance of authenticity. Transparency (72.5%) and authenticity (67.5%) were important trust-building qualities; on the other hand, inconsistent brand endorsements (30%) and a lack of financial transparency (22.5%) eroded confidence. Sponsored material worked very well (80%), and 60 percent of users preferred partnerships that were authentic. Strong positive correlations between sponsored content, consumer behavior, and influencer engagement were found via regression analysis (R-squared = 0.754). The findings offer significant perspectives for marketers seeking to maneuver through the impactful terrain of Generation Z in Indonesia.
The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

Abstract

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.
Co-Authors Asnawi, Aisah Chandra, Felix Dewi, Henny Budhysetia Erwin Erwin Harsono, Iwan Kurniawan, Ramdhan Rukmana, Arief Yanto