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All Journal Jurnal Informasi dan Teknologi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Manajemen Bisnis Transportasi dan Logistik
Ozali, Imam
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Transportation Other

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Strategi Pemasaran Garuda Indonesia Tanjungpinang dalam Menghadapi Epidemi Virus Covid-19 Ozali, Imam; Sarbanon, Euis; Gugat, Rudi Max Damara
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.794 KB) | DOI: 10.54371/jiip.v6i1.1497

Abstract

PT. Garuda Indonesia atau dikenal sebagai Garuda Indonesia adalah Maskapai Penerbangan negara Republik Indonesia, yang memiliki kantor pusat di Bandar udara Internasional Soekarno–Hatta. Garuda Indonesia telah bergabung dengan Aliansi SkyTeam pada tanggal 5 Maret 2014 di Bali, Dalam rangka mempersiapkan kehadirannya di kancah Internasional. Garuda Indonesia mengoperasikan penerbangan berjadwal ke sejumlah destinasi meliputi Benua Asia, Eropa, dan Australia dari Jakarta, serta kota fokus, maupun kota lain untuk penerbangan Haji. Adapun permasalahan dalam penilitian ini adalah Covid-19 sangat berdampak terhadap bisnis secara global, tidak terlepas juga dunia penerbangan sangat terpukul dengan adanya covid-19, termasuk maskapai penerbangan Garuda Indonesia kantor perwakilan Tanjungpinang. Dalam memecahkan masalah ini selanjutnya penulis menggunakan metode Analisis SWOT (Strength-Weakness-Opportunity-Threat), matriks EFE (External Factor Evaluation) dan matriks IFE (Internal Factor Evaluation), untuk mengetahui secara internal kekuatan Garuda Indonesia kantor perwakilan Tanjungpinang, dan secara eksternal untuk mengetahui peluang yang potensial, sebagai dasar untuk menyusun Marketing Strategi Garuda Indonesia Tanjungpinang dalam menghadapi epidemi virus covid-19.
Influence of Product Packaging Quality and Delivery Time on Consumer Satisfaction PT J&T Express Agent DKI Jakarta East Jakarta Region Aprianto, Vito Rimbo; Habibie, Fajar; Haris, Haris; Ozali, Imam
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 9, No 1 (2023): Juni
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v9i1.1214

Abstract

This study aims to determine the effect of product packaging quality and delivery time on the consumer satisfaction of PT. J&T Express agent DKI Jakarta in the East Jakarta area. The population in this study is 300,000 consumers of J&T agent DKI Jakarta in the East Jakarta area, with a sample of 100 consumers based on the Slovin formula and use the random sampling. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. Data analysis technique using multiple linear regression analysis and using the SPSS version 26.0 program. The results show that the quality of packaging has a positive and significant effect on consumer satisfaction, with a regression coefficient 0.405 and a significant value of 0.000. Ontime delivery has a positive and significant effect on consumer satisfaction with a regression coefficient value of 0.437 and a significant 0.000.
Application of End User Computing Satisfaction Method to Analyze Customer Satisfaction in Using Mobile Application of National E-Commerce Travel Company Damara Gugat, Rudy Max; Ozali, Imam; Saribanon, Euis
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.452

Abstract

This study aims to ascertain perceived usefulness and service variables together with the degree of user satisfaction with the online travel agent application using the end-user computing satisfaction (EUCS) technique. Scholars employ a quantitative methodology. Questionnaires and literature reviews were the data collection techniques utilized to get the information required for this study. Respondents or clients who have downloaded or utilized the online travel agency application comprise the population used in this study. Purposive sampling is one of the sample techniques that the researcher utilized. One hundred individuals made up the sample. Microsoft Excel and the SmartPLS application version 3.3.9 are used for data processing. The measurement model, also known as the outer model, and the structural model, often known as the inner model, are the two models used in inferential data analysis using SmartPLS. According to the analysis's findings, user happiness is significantly impacted by and related to the content variable. User happiness is significantly impacted by and related to format variations. User satisfaction is significantly impacted by and related to the ease-of-use attribute. User happiness is influenced by and related to the perceived usefulness variable. User happiness is significantly impacted by and related to the service variable. In the meantime, user satisfaction is unaffected by the variables in this study that are rejected, specifically the accuracy variable, which is unrelated to user pleasure with the online travel agent application. User happiness is unaffected by the timing variable.
Co-Authors Aprianto, Vito Rimbo Damara Gugat, Rudy Max Euis Saribanon, Euis Gugat, Rudi Max Damara Habibie, Fajar Haris Haris, Haris Sarbanon, Euis