Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 9, No 1 (2023): Juni

Influence of Product Packaging Quality and Delivery Time on Consumer Satisfaction PT J&T Express Agent DKI Jakarta East Jakarta Region

Aprianto, Vito Rimbo (Unknown)
Habibie, Fajar (Unknown)
Haris, Haris (Unknown)
Ozali, Imam (Unknown)

Article Info

Publish Date
21 Dec 2023

Abstract

This study aims to determine the effect of product packaging quality and delivery time on the consumer satisfaction of PT. J&T Express agent DKI Jakarta in the East Jakarta area. The population in this study is 300,000 consumers of J&T agent DKI Jakarta in the East Jakarta area, with a sample of 100 consumers based on the Slovin formula and use the random sampling. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. Data analysis technique using multiple linear regression analysis and using the SPSS version 26.0 program. The results show that the quality of packaging has a positive and significant effect on consumer satisfaction, with a regression coefficient 0.405 and a significant value of 0.000. Ontime delivery has a positive and significant effect on consumer satisfaction with a regression coefficient value of 0.437 and a significant 0.000.

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Journal Info
Jurnal Manajemen Bisnis Transportasi dan Logistik
Website

Abbrev

jmbtl

Publisher

Institut Transportasi dan Logistik Trisakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...