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Komunikasi dakwah da’i dalam pembinaan komunitas mualaf di kawasan pegunungan Karomba kabupaten Pinrang Tahir, Aswar; Cangara, Hafied; Arianto, Arianto
Jurnal Ilmu Dakwah Vol 40, No 2 (2020)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v40.2.6105

Abstract

Komunikasi dakwah yang dilakukan oleh da’i dalam membinaan mualaf sangat penting bagi perrubahan sudut pandang dan perilaku komunitas mualaf dalam kehidupan sehari-hari sesuai dengan ajaran Islam, mengingat da’i sebagai tokoh sentral bagi pengetahuan keagamaan mualaf. Penelitian ini berupaya untuk mengetahui dan menganalisis komunikasi dakwah yang dilakukan da’i dalam pembinaan komunitas mualaf di kawasan pegunungan Karomba yang meliputi da’i sebagai komunikator, materi atau pesan ajaran Islam yang disampaikan, media yang digunakan dalam pembinaan dan perubahan sikap komunitas mualaf yang menerima pembinaan keagamaan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan studi kasus, pengumpulan data primer dilakukan dengan wawancara dan observasi langsung. Sedangkan data sekunder didapatkan dari studi pustaka pada berbagai sumber bacaan yang sesuai dengan tema. Hasil penelitian menunjukkan bahwa pertama, komunikasi dakwah dilakukan dengan tatap muka secara langsung dalam kelompok pengajian dan konsultasi syari’ah, ceramah keagamaan serta kelompok belajar mengaji. Kedua, materi yang disampaikan da’i berupa nilai-nilai dasar keagamaan, keutamaan Islam dan keindahan-keindahan Islam, shalat dan mengaji. Ketiga, media yang digunakan da’i dalam pembinaan adalah dengan cara tatap muka secara langsung. Keempat,  terjadi perubahan sikap pada diri mualaf setelah mendapatkan pembinaan, yaitu meningkatnya pengetahuan komunitas mulaf tentang Islam, seperti pengetahuan tentang nilai-nilai tauhid, akhlak dan syariat. The da'wah communication carried out by the da'i in fostering converts is very important for changing the perspective and behavior of the converts community in daily life according to Islamic teachings, considering that the da'i is a central figure for converts' religious knowledge. This study seeks to identify and analyze the da'wah communication carried out by preachers in coaching the community of converts in the Karomba mountain area which includes preachers as communicators, the material or messages of Islamic teachings conveyed, the media used in coaching, and changes in the attitudes of the converts who accept religious formation. The research method used in this research is a qualitative method with a case study approach, primary data collection is done by interview and direct observation. Meanwhile, secondary data were obtained from literature studies on various reading sources in accordance with the theme. The results showed that first, da'wah communication was carried out face-to-face in recitation groups and shari'ah consultations, religious lectures, and Koran study groups. Second, the material presented by the da'i was in the form of basic religious values, the virtues of Islam and the beauties of Islam, prayer, and recitation. Third, the media used by da'i in coaching is face-to-face. Fourth, there is a change in the attitude of the converts after receiving guidance, namely increasing knowledge of the mulaf community about Islam, such as knowledge of the values of tawhid, morals, and sharia.
Efektivitas komunikasi pemasaran menggunakan media sosial Instagram pada UMKM Hello Decoration Musamma, Nurfauziah Syams; Tahir, Aswar
Islamic Communication Journal Vol 6, No 1 (2021): EDISI JANUARI-JUNI
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7571

Abstract

This study aims to measure the effectiveness of Hello Decoration's marketing communications in increasing sales through Instagram social media. The method used in this study is descriptive with a quantitative approach that aims to determine the effectiveness of marketing communications implemented by Hello Decoration. While the statistical formula used is the tabulation of the frequency and the average score for each research variable. The population in this study were all followers of @hellodecoration_mks, totalling 685. While the sampling technique in this study was purposive sampling. The results of this study indicate that the statistical value for each variable is on a very effective scale, namely the awareness variable (4.34), interest variable (4.29), desire variable (4.31), decision variable (4.33), and the action variable (4,30). So that the calculation for all variables reaches a value of 4.31 which is on a very effective scale from the scale range of 4.20 to 5.00. These numbers show that Hello Decoration's marketing communications implemented through Instagram social media have proven to be very effective in persuading customers to use Hello Decoration services and customers feel happy so they want to return to using Hello Decoration services.Â