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All Journal Abdi Laksana Wasana Nyata Journal of Research and Publication Innovation Journal of Business Management and Economic Development WASANA NYATA Jabdimas: Jurnal Pengabdian Masyarakat
Tajuddien, Rahadyan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Journal : Journal of Research and Publication Innovation

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PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN SALURAN DISTRIBUSI PADA MINAT BELI KONSUMEN CV. AIR HIDUP DI LEGOK - BANTEN Amalia, Rizki; Tajuddien, Rahadyan
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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The aim of this research is to determine the influence of brand image, service quality and distribution channels on purchasing interest in CV. Air Hidup. The method used is quantitative. The sampling technique used the ancient rao formula and a sample of 100 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that brand image has a significant effect on purchasing interest with a coefficient of determination value of 43% and the hypothesis test shows that t count > t table or (8.597 > 1.948). Service quality has a significant effect on purchase interest with a coefficient of determination value of 29.6% and hypothesis testing obtained t count > t table or (6.421 > 1.948). And distribution channels have a significant effect on buying interest with a coefficient of determination value of 17.8% and hypothesis testing obtained t count > t table or (4.613 > 1.948). Brand Image, Service Quality and Distribution Channels simultaneously have a significant effect on purchasing interest with the regression equation Y = 3.928X1 + 0.500X2 + -0.405X3. The coefficient of determination value is 73.1% while the remaining 26.9% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (36.732 > 2.700).  
PENGARUH PEMASARAN DIGITAL, MUTU PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ROTI LINA DI TANGERANG SELATAN Aulya Azmi, Mitha; Tajuddien, Rahadyan
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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The aim of this research is to determine the influence of digital marketing, product quality and brand image on purchasing decisions for Lina bread. The method used is quantitative. The sampling technique used the ancient rao formula and a sample of 100 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that digital marketing has a significant effect on purchasing decisions with a coefficient of determination value of 44.5% and the hypothesis test obtained t_(count ) > t_(table ) or (8.861 > 1.984). Product quality has a significant effect on purchasing decisions with a coefficient of determination value of 49.6% and the hypothesis test obtained t_(count ) > t_(table ) or (9.819 > 1.984). Brand image has a significant effect on purchasing decisions with a coefficient of determination value of 45.1% and the hypothesis test obtained t_(count ) > t_(table ) or (8.974 > 1.984). Digital marketing, product quality and brand image simultaneously have a significant influence on purchasing decisions with the regression equation Y= 3.624 + 0.302 X₁ + 0.419X₂ + 0.129X. The coefficient of determination value is 55.5% while the remaining 44.5% is influenced by other factors. Hypothesis testing obtained F_(count ) > F_(table ) or (39.943 > 2,700).  
Co-Authors Arief Budiyanto Arifianto, Chandra Arifianto, Chandra Fitra Aulya Azmi, Mitha Barsah, Akhmar Hapsari, Andriyani Imbron, Imbron Komala, Laura Kustini, Endang Praditya, Alvin Putranto, Agung Tri Putri, Syahrina Rizki Amalia Rodiyana, Nanda Sigit Purnomo Syah, Arman