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Implementation of Digital Marketing Strategy in Increasing Company Competitiveness Maulana, Arman
International Journal of Science Education and Technology Management Vol 2 No 2 (2023): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v2i2.18

Abstract

This research discusses the implementation of digital marketing strategies and their impact on company competitiveness in the digital era. Digital marketing is considered a critical element in the business strategy of modern companies seeking to utilize information technology and the internet. This research discusses the background to the shift in consumer behavior to online platforms and the role of digital marketing in exploiting this opportunity. The research method used is documentation study, with a focus on financial data analysis, digital marketing campaign archives, and related literature. The research results show that digital marketing has the potential to increase a company's visibility online, expand market coverage, and increase consumer engagement. Data analysis and use of the right digital marketing techniques can increase conversion rates, turning prospects into active customers. Digital marketing also allows companies to measure campaign performance in real-time, provide insight into strategy effectiveness, and measure Return on Investment (ROI) more accurately. Additionally, a thoughtful digital marketing strategy helps build and strengthen a company's brand image, differentiating it from competitors in the market. In conclusion, digital marketing is not only a tool to increase sales, but also a strategic approach that forms the basis of a company's sustainability and competitiveness in this digital era. This research provides an in-depth look at the role of digital marketing in facing challenges and exploiting opportunities in the ever-evolving business world.
The Impact of Plagiarism on Doctoral Education in Indonesia Maulana, Arman; Rosmayati, Siti; Nuraeni, Yayang Ayu
International Journal of Science Education and Technology Management Vol 2 No 2 (2023): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v2i2.20

Abstract

Plagiarism is a serious problem in doctoral education in Indonesia that has widespread detrimental impacts. This paper presents an analysis of the impact of plagiarism on doctoral education in Indonesia. This research includes literature studies and related data that describe the prevalence of plagiarism, causes, and consequences of plagiarism in the context of doctoral education. Plagiarism hinders the doctoral education process by damaging academic integrity, reducing trust in research and researchers, and harming the reputation of educational institutions. This negative impact can affect the academic career progress of doctoral students and hinder innovation and knowledge development. This article also highlights the importance of preventive measures and effective law enforcement to overcome the problem of plagiarism in doctoral education in Indonesia. Collaborative efforts between educational institutions, government and society need to be increased to ensure academic integrity is maintained and doctoral education makes a valuable contribution to the development of science and technology in Indonesia
Military Civil Relations in Singapore, Malaysia, Thailand, Vietnam, America, China, Turkey and Egypt Maulana, Arman; Rosmayati, Siti
International Journal of Science Education and Technology Management Vol 3 No 1 (2024): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v3i1.25

Abstract

This article analyzes civil-military relations in Singapore, Malaysia, Thailand, Vietnam, the United States, China, Turkey, and Egypt. Each country has a unique approach to managing the role and influence of the military in government. Singapore and Malaysia emphasize civil supremacy and close coordination. Thailand and Türkiye have a history of military coups that influenced national politics. Vietnam and China demonstrate communist party control over the military. The United States upholds the principle of civilian control, while Egypt continues to face military interference in politics. This study highlights the importance of striking a balance between civilian control and military effectiveness to maintain national stability.
Pengaruh Pelatihan, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai Primkop Kartika Ardagusema Pussenarmed Cimahi Maulana, Arman; Nurwati, Ucu
Koaliansi : Cooperative Journal Vol. 1 No. 1 (2021): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.642 KB) | DOI: 10.32670/koaliansi.v1i1.989

Abstract

The source of research data is Kartika Cooperative Ardagusema Pussenarmed Primary Staff of Cimahi City Cimahi. The number of data sources is 192 people. With research data on training, competence, motivation on performance. Based on the conclusions of this study, the implications of the training representations included in the sufficient categories. The implication is in management training and improvement in management training. The activity, discussed the stages of formation, transition, core activities, and termination. This causes an increase in the level of participation, unable to control themselves, adjust to the environment, and develop optimal potential so that it does not produce independence in his life at work. Based on the findings in the study, delivered; 1) If the higher the competency, the more energy, facilities, infrastructure, use, methods, media, and financing, the client's tendency to develop its potential optimally the faster it gets independence at work; 2) If the more qualified the training, the more personnel, facilities, needs, methods, and learning media, then the tendency to increase participation is more active in participating in competency improvement activities, and 3) If more qualified, supported by the support provided, then the training is sufficient, and competency is getting better too.
Blended Learning: Cara Pelatihan Masa Depan Organisasi Koperasi Rosmayati, Siti; Maulana, Arman
Koaliansi : Cooperative Journal Vol. 2 No. 2 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v2i2.3168

Abstract

Blended learning is a new term for people working in the learning and development industry. In this format, it does not hinder face-to-face learning. With learning and training, employees can immediately take part in online training on the topics needed. It addresses the challenges of Cooperative companies with distributed or distributed workforces by combining the benefits of in-person and online learning. The biggest benefit is that employers do not need to invest anything or rely on special innovations to increase the effectiveness of employee training programs. It also offers unparalleled flexibility, enhances learning, is self-organizing, reduces travel costs, accelerates current communications and can overcome misunderstandings during virtually continuous training.
Tinjauan Hukum tentang Kebijakan Persaingan Usaha dan Implikasinya pada Bisnis Startup Maulana, Arman
Koaliansi : Cooperative Journal Vol. 3 No. 1 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i1.3640

Abstract

This study aims to conduct a legal review of business competition policy and its implications for startup businesses in Indonesia. Through the literature review method, various relevant literature sources such as laws, regulations, court decisions, scientific journals, and books related to business law and startups are identified, collected, and qualitatively analyzed. The results of the study show that business competition policy has a significant impact on startup businesses. The implications faced by startup businesses include licensing requirements, restrictions on certain business practices, strict supervision, and potential legal sanctions. A clear and consistent business competition policy is an important factor in creating a fair, transparent and competitive business environment for startup business people. However, challenges also occur, such as legal uncertainty, limited access to information, and limited legal resources owned by startup businesses. Therefore, supporting steps are needed, including increasing legal clarification, legal assistance and guidance, as well as collaboration with communities and startup business associations.
PKM Pelatihan Dan Pendampingan Inovasi Produk Teng Teng Rumahan Desa Tarikolot Sumedang Pratama, Denni; Nurhakim, Bani; Rizki Rinaldi , Ade; Maulana, Arman; Ningrum, Cistia
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tarikolot Village in Sumedang is known for producing a traditional snack, teng teng, which has a unique flavor but lacks widespread recognition in modern markets. The challenges faced by teng teng artisans include limited product innovation and marketing strategies, resulting in stagnant income. Through this Student Creativity Program (PKM), training and mentoring are provided to enhance the quality and variety of teng teng products, making them more appealing to consumers. The objective of this activity is to equip the artisans with the knowledge and skills to develop product innovations and effective marketing strategies, enabling them to compete in a broader market. The methods employed include theoretical and practical training on creating teng teng with innovative flavors and packaging, as well as mentoring in designing digital marketing strategies. The expected outcomes of this activity are improved product quality, diversified product offerings, and enhanced marketing knowledge and skills among the artisans. It is anticipated that this program will increase the competitiveness of teng teng products in local and national markets, contributing to the economic well-being of the Tarikolot Village community.
Utilisation Of Clamshells As Aggregate Substitute In Paving Blocks Maulana, Arman; Sulfanita, Andi; Widarto, Hendro; Adnan, Adnan
Journal of Renewable Engineering Vol. 1 No. 4 (2024): JORE - August
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/e6c1d864

Abstract

Paving blocks are becoming more popular among consumers because they are environmentally friendly, can save groundwater, are easy to install and maintain, and have many shapes that add aesthetic value. This study aims to determine the difference of shells on the water absorption capacity of paving blocks and the strength of paving blocks. Experiments were conducted at the structure and materials laboratory of Muhammadiyah University of Parepare from August to October 2023 for this research method. The results showed that the water absorption of paving blocks was influenced by the addition of seashells. The water absorption values of the 0%, 5%, 10%, and 25% variations were 1.4 percent, 2 percent, 3.4 percent, and 3.7 percent for the 7-day treatment period; 0.6 percent, 1.7 percent, 2.4 percent, and 3.3 percent for the 14-day treatment period; and 1.3%, 2.8 percent, 3.0 percent, and 4.6 percent for the 28- day treatment period. According to the above results, the more clamshells added, the greater the water absorption. The compressive strength shows that the addition of clamshells affects the compressive strength of block paving. The compressive strength values were 23.841 Mpa, 9.365 Mpa, 21.587 Mpa, and 11.429 Mpa at the 28-day curing age, respectively. The more clamshells added, the lower the compressive strength.