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All Journal Journal The Winners DeReMa (Development Research of Management) Jurnal Manajemen Jurnal ULTIMA Accounting Ultima Management : Jurnal Ilmu Manajemen JBMR: Journal of Business and Management Review International Journal of Community Service & Engagement AICS Return : Study of Management, Economic and Bussines Proceeding of International Conference on Global Innovation and Trends in Economy
Prio Utomo
Department Of Technology Management, Faculty Of Business, Universitas Multimedia Nusantara, Tangerang, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effect of Customer Experience and Customer Value Towards Customer Loyalty and Satisfaction on B2B Food and Beverage Sector Kristianus Ade Sudiyono; Prio Utomo; Claudia Severesia
Journal of Business and Management Review Vol. 3 No. 9 (2022): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr39.4552022

Abstract

This study aims to study the effect of customer experience and value on customer loyalty and satisfaction in B2B industry which researchers limitedly discussed. The organization needs to implement customer experience management to create value for customers' purchase intention and win the market competition. One essential key to maintaining customer loyalty is good customer experience management. The elements of customer experience management consist of customer experience, customer value, and purchase intention. The research is cross-sectional quantitative research. An online survey using Google Form was carried out using the purposive sampling technique in 2021 and obtained 85 valid respondents who are corporate customers of a food and beverage manufacturing company located in Tangerang. Respondents were asked 23 closed ended on five scales Likert: strongly disagree to strongly agree. Data were analyzed using PLS-SEM (Partial Least Square – Structural Equation Model. The result shows that customer experience significantly affects customer value, loyalty, and satisfaction. Customer value significantly affects customer loyalty but is not significant to customer satisfaction. Customer experience involves the customer's response to the customer's journey. However, the nature of customer experience is quite complicated; therefore, measurement of customer satisfaction and customer loyalty is used more often. Customer value is related to the company’s product excellence, which has a long-term effect resulting in customer loyalty. Therefore, organizations need to focus on building customer experience management and long-term customer value.
Determinant Factors of Fintech Adoption in Organization using UTAUT Theory Approach Florentina Kurniasari; Prio Utomo; So Yohannes Jimmy
Journal of Business and Management Review Vol. 4 No. 2 (2023): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr42.6032023

Abstract

The presence of Financial Technology (FinTech) as an innovative and disruptive financial service can improve the efficiency and scope of organization business process through the application of technology. In determining the effectiveness of Fintech adoption, each organization will measure by considering both from the perspectives of management and user in the organization. This proposed study aims to examine the effect of FinTech adoption in organization using the UTAUT approach. It attempts to measure the variable of performance expectancy, effort expectancy, social influence, customer’s trust and regulatory services into the effect of FinTech adoption in the organization. This study adopts quantitative method through online survey and the data will be analyzed by using Structural Equation Method (SEM). This proposed study’s findings could contribute by enhancing the organization the importance of FinTech adoption to increase business performances. The study showed that the the adoption of FinTech in organization had significantly influenced by performance expectancy, effort expectancy, social influence, customer trust as well as regulatory services. Customer trust itself had the highest influenced among others. Meanwhile, regulatory services had the smallest influence to the FinTech adoption in Organization.
Development Trends of Digital Transformation in Entrepreneurship and Innovation: A Bibliometric Analysis Prio Utomo; Tat-Huei Cham
The Winners Vol. 24 No. 1 (2023): The Winners (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.10064

Abstract

The research provided a bibliometric analysis of 340 studies conducted between 2011 and 2022 related to digital transformation in entrepreneurship and innovation. The bibliographic data was extracted from the Scopus database and analyzed using bibliometric tools in R software. The research revealed research trends such as publication and citation per year, top sources, top authors, top documents, and top countries, as well as their impacts. The conceptual structure was analyzed using Multiple Correspondence Analysis (MCA) and hierarchical clustering analysis, which resulted in four cluster keywords related to leadership, entrepreneurial agility, technology impact, digital ecosystems, and digital services. The thematic map analysis identified twenty-seven clusters, which were mapped into four quadrants. Three of those clusters were identified as motor themes (micro foundation, digital global value chain, and digital servitization) which were analyzed in detail through content analysis. The theoretical contribution of the research is to enhance the understanding of how digital technology changes the broad assumptions on the sources, processes, and outcomes of entrepreneurial activities and innovation processes, while the practical contribution provides various contexts of technological impact.
The Role of Marketing 4P Towards Brand Decision of Cigarette Products in Millennial & Z Generations in Jambi City Mediated by Perception Christoforus Chandra Dewanto; Prio Utomo
Proceeding of International Conference on Global Innovation and Trend in Economics Vol. 4 (2022): Proceeding of The 4th International Conference on Global Innovation and Trends in Eco
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Finance has issued PMK Number 192/PMK.010/21 concerning “Tobacco Products Excise Tariffs”, the regulation regulates the determination of cigarette excise rates and retail selling prices (HJE). One of the reasons for the government to increase the excise rate on tobacco products is to make people reduce their cigarette consumption. This research focuses on the consumption of cigarettes by several generations in Jambi City, namely Generation X who was born in the vulnerable years between 1965 – 1980, the Millennial Generation who were born in the age range of 1981 – 1996 and Generation Z who was born in the age range of 1997 – 2012. from this study to determine whether public perception of cigarettes can be influenced by the 4P marketing theory (Product, Price, Place and Promotion) which is widely applied by cigarette companies to determine which brand of cigarette products they will consume. The method used in this study is descriptive analysis with a quantitative approach, with data analysis techniques Partial Least Square Structural Equation Modeling or PLS-SEM using Smart PLS 3.2 software. The results showed that of the 4 variables of the 4P theory applied by cigarette companies, only 1 variable, namely Price, had no direct and significant effect on people's perceptions of cigarettes. Other variables, namely Product, Place and Promotion have a direct and significant effect on people's perceptions of cigarettes in influencing people's decisions to consume products from a brand. This research still has some limitations, namely the research has not been too broad to all outlets and respondents who can represent all segments of society, and also research can be focused on one cigarette manufacturer. This research can be used by cigarette manufacturers in determining the company's promotional policies so that it can be more targeted in accordance with its target market.
Unraveling The Influence of Factors on Micro Small and Medium-Sized Enterprises’ Adoption of Social Media Marketing and Its Business Impact Steven Young; J. Johny Natu Prihanto; Prio Utomo
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.196

Abstract

The continuously growing opportunities in the digital economy have prompted the Indonesian government to encourage Micro, Small, and Medium-sized Enterprises (MSMEs) to undergo digital transformation. While there are various approaches available, marketing products/services through social media is believed to be one of the most effective methods. To maximize the benefits of social media marketing adoption for MSMEs, it is indeed crucial to identify the influential factors related to its adoption. Therefore, this study aims to quantitatively identify the factors influencing social media adoption among MSMEs in Indonesia. In this study, attention is directed toward five factors: performance expectancy, social influence, effort expectancy, facilitating conditions, and operating costs. The study incorporated 136 actively participating MSMEs that employed social media marketing. We opted to employ Partial Least Squares Structural Equation Modeling (PLS-SEM) due to its suitability for our sample size and potential data characteristics. As we were unsure about the normality of our data and the presence of measurement issues, PLS-SEM provided a robust and flexible approach. It allows us to analyze complex models and handle potential non-normal data and measurement concerns, ensuring reliable results even if such issues arise. Data is processed using the SmartPLS 3.0 software. The research findings indicate that the usage of social media marketing is influenced by performance expectancy and social influence. However, factors such as effort expectancy, facilitating conditions, and costs do not have a significant impact on social media adoption among MSMEs. Furthermore, the results of the study highlight the positive impact of utilizing social media for marketing on the performance of MSMEs, particularly in terms of increasing sales, enhancing customer relationships, improving productivity, and fostering creativity. These findings suggest that MSMEs can leverage social media platforms to achieve tangible benefits and enhance various aspects of their business operations.
Co-Authors Arifin, Yoke Ranlym Christoforus Chandra Dewanto Claudia Severesia Farrel Timothy Christianto Florentina Kurniasari Florentina Kurniasari Friska Natalia Friska Natalia J. Johny Natu Prihanto Ji Kyoung Jang Kembaren, Julbintor Krisna Wardhana Kristianus Ade Sudiyono Kurniasari, Florentina Lie, Laksana Budiwiyono Maya Anggraini Purnamaningsih Purnamaningsih So Yohannes Jimmy Steven Young Tat-Huei Cham Winarno, P.M.