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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science
Rachmawati, Mila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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The Influence of Service Quality on Customer Satisfaction at the Bakso Semar Restaurant in Bandung Rachmawati, Mila; Limakrisna, Nandan; Setiawan Soeratin, Boyke; Sudarso, Andriasan; Ahidin, Udin
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2822

Abstract

The purpose of this study is to identify the aspects of service quality at the Bandung restaurant Bakso Semar that have an impact on patron satisfaction. A sample of fifty respondents who had made purchases at Bandung restaurants was employed in this study. In this study, basic linear analysis along with quantitative analytic approaches were used. Validity, reliability, correlation analysis, simple linear regression analysis, outcomes of linear regression analysis, and determination tests were the statistical tests performed in this study. The results of validity and reliability tests demonstrated the validity and reliability of the research's questionnaire. The findings of the correlation coefficient test indicate a modest degree of link between customer satisfaction and service quality. It was discovered by the outcomes of the linear regression analysis that customer happiness is influenced by service quality. The findings of the determination test indicated that, of the variables included in this study, other factors affected the remaining 52.0% of the relationship between service quality and customer happiness.
ANALYSIS OF THE EFFECTIVENESS OF PB DJARUM ADVERTISING SCHOLARSHIP USING THE EPIC METHOD IN 2020 Abdul Muis, Muhammad; Juhari, Juhari; Rachmawati, Mila
Dinasti International Journal of Management Science Vol. 2 No. 3 (2021): Dinasti International Journal of Management Science (January - February 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i3.693

Abstract

This study aims to analyze about strategy effectivity of Empathy, Persuasion, Impact, and Communication (EPIC) PB Djarum. The used research methodology is a qualitative descriptive method with cross-section and primary data obtained from questionnaires, which is subsequently processed in the form of presentation of tables and charts. The used mechanical sampling is a purposive sampling method from data in 2020. The use of data analysis is using score calculation of EPIC method and calculation of effectivity level of it. The results of this study show that the variable Empathy score was 3.32 which is within the range of effective scale, variable Persuasion result of 3.26 is within the range of effective scale, variable Impact obtained a yield of 3.11 which is within the range of effective scale, Communication variables obtained results of 2.99 which is within the range of effective scale. These results indicate that strategy in the promotion of PB Djarum using EPIC method is effective as media promotion of PB Djarum. The overall value of empathy, persuasion, impact, communication on the EPIC rate is 3.17. It means the EPIC method is effective in promoting the films that will be shown at PB Djarum and can be used as one of the marketing tools.
Co-Authors Abdul Muis, Muhammad Ahidin, Udin Andriasan Sudarso Juhari Juhari, Juhari Nandan Limakrisna Setiawan Soeratin, Boyke