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Pengaruh Harga, Produk, dan Promosi Terhadap Minat Beli Pada Toko Online Lazada Lili Suryati; Lenny Menara Sari Saragih; Fajrillah Fajrillah; Andriasan Sudarso; Altari Meli Gita Tarigan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1222

Abstract

The purpose of this study was to determine the effect of price, product, and promotion on buying interest in the Lazada Online Store. The method used in this research is a descriptive quantitative method which is carried out through data collection using questionnaires and statistical test data analysis. The sample taken is the entire population in this study, amounting to 79 respondents. The instruments used are validity and reliability tests. Analysis of the data used is multiple linear regression analysis. The hypothesis test used is a partial t-test, simultaneous F-test, and determination test.The results of the multiple linear regression test are Y = 3,713+0,157X1+0,202X2 +0,512X3+e. The results showed that partially Price, Product, and Promotion had a significant and significant effect on Buying Interest at the Lazada Online Store. And the results of the study simultaneously show that Price, Product, and Promotion have a significant and significant effect on Buying Interest at the Lazada Online Store. The coefficient of determination obtained for the effect of Price, Product, and Promotion has a significant and significant effect on Purchase Interest obtained by 70.90%, while the remaining 29.10% is influenced by other factors not examined in this study
PENGARUH EXPERIANTIAL MARKETING TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada UD CC PRODUCTION) Andriasan Sudarso
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh panca indera, perasaan, pikiran, tindakan dan hubungan terhadap kepuasan pelanggan pada UD CC Production. Metode yang digunakan adalah metode penelitian deskriptif. Populasi dan sampel dalam penelitian ini adalah jumlah pelanggan pada UD CC Production yaitu dari bulan Januari 2017 sampai Desember 2017 yang berjumlah 79 orang. Pengujian data dilakukan dengan menggunakan analisis statistik yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial dapat diketahui perasaan, pikiran, tindakan dan hubungan berpengaruh signifikan terhadap kepuasan pelanggan sedangkan panca indera tidak berpengaruh terhadap kepuasan pelanggan. Secara simultan, panca indera, perasaan, pikiran, tindakan dan hubungan berpengaruh signifikan terhadap kepuasan pelanggan pada UD CC Production. Kesimpulan menyatakan bahwa hanya perasaan, pikiran, tindakan dan hubungan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada UD CC Production.
Pengaruh Harga, Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada Kevin Prilano; Andriasan Sudarso; Fajrillah Fajrillah
Journal of Business and Economics Research (JBE) Vol 1 No 1 (2020): Februari 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.251 KB)

Abstract

The purpose of this study was to analyze the effect of price on Lazada online store purchase decisions, analyze the effect of security on Lazada online store purchase decisions, analyze the effect of promotions on Lazada online store purchase decisions, and analyze the effect of price, security, and promotion on online store purchase decisions Lazada This research method is a type of quantitative research. Data sources of this study include primary data and secondary data. The population in this study was the Environmental Society 19 in Tanjung Mulia Subdistrict, Medan Deli District, totaling 950 people. The sampling technique used in this study was purposive sampling and obtained as many as 125 customers. The data analysis technique used is the classic assumption test which includes normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression, hypothesis testing which includes t test and F test, and coefficient of determination (r2). The results obtained from the t test results obtained t-value of the variable price of -2.668 smaller than the value of t table -1.658, t-value of security variable 13.490 is greater than the value of t table 1.658, and the t-value of the promotion variable 3.428 is greater than the value of t table 1.658. From the F test results obtained Fcount value of 94.732 is greater than the value of Ftable 2.68. From the test results the coefficient of determination obtained by 69.4% of the purchase decision variable is influenced by the price, security and promotion variables, while the remaining 30.6% is explained by the influence of other factors or variables outside the model such as brand image, distribution channels, service quality , and others that are not discussed in this study.
The Influence of Brand Image, Price, Product Quality, and Distribution on Purchase Decisions for Fiesta Chicken Nugget Products (Smart Superstore Medan City) Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Fajrillah Fajrillah; Shamir Hasyim Syarif; Klara Ratna Putri Nazara
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.1839

Abstract

The purpose of this study was to determine the effect of brand image, price, product quality, and distribution on decisions in purchasing products from Fiesta Chicken Nugget (Smarco Superstore, Medan City). The results of the multiple linear regression test Y= 1.409 + 0.102X1 - (-0.045) X2 + 0.711X3 + 0.127X4+e. The results showed that partially Brand Image, Price, Product Quality, and Distribution, on the Purchase Decision of Fiesta Chicken nuggets. And the results of the study simultaneously showed that Brand Image, Price, Product Quality, and Distribution, had a significant and significant effect on Purchase Decisions. The coefficient of determination obtained for the partial effect of Brand Image, Price, Product Quality, and Distribution, on Purchase Decisions is obtained by 70%, while the remaining 30% is influenced by other factors not examined in this study.
PENGARUH HARGA, LOKASI DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN ANDRIASAN SUDARSO; LILI SURYATI; SHAMIR HASYIM SYARIF; SITI AISAH
JURNAL ILMIAH SIMANTEK Vol 6 No 3 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study was conducted to determine how the influence of Price (X1), Location (X2) and Product Innovation (X3) on Consumer Satisfaction (Y) at Waroeng Steak and Shake Jalan T. Amir Hamzah Medan. The data is taken directly from the object of research, namely Waroeng Steak and Shake Jalan T. Amir Hamzah Medan. The data used is data on consumer visits in 2021. The research was conducted from February to May 2021. The population in this study was 4200 people with a sample of 98 respondents. This study uses quantitative data that is processed with the SPSS v Application. 17, with multiple linear regression method. The test results show that simultaneously the variables Price (X1), Location (X2) and Product Innovation (X3) have a significant effect on Consumer Satisfaction (Y). While partially the Price variable (X1) has a negative but not significant effect on Consumer Satisfaction (Y), the Location variable (X2) has a significant effect on Consumer Satisfaction (Y), and the Product Innovation variable (X3) has a significant effect on Consumer Satisfaction (Y). The contribution of the influence given by the whole variable is 72.5%.
The Model of Product Attributes and Brand Image : Purchase Decisions Based R. Dewi Pertiwi; Andriasan Sudarso; Wikrama Wardana; H. Syahrum Agung; Udin Ahidin; Faizal Haris Eko Prabowo; Lenggogeni Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
The Image Models of PT East Jakarta Industrial Park (EJIP) Lili Suryati; Yoyok Cahyono; Andriasan Sudarso; Yoyo Sudaryo; Wikrama Wardana; Nunung Ayu Sofiati (Efi); R. Dewi Pertiwi; Nandan Limakrisna
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
The Model of Impulse Buying: Consider Price Discounts and Store Displays Nunung Ayu Sofiati; Lili Suryati; Wikrama Wardana; Nana Trisnawati; April Gunawan Malau; Andriasan Sudarso; Albert Gamot Malau
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.208

Abstract

This research endeavors to investigate the effects of Impulse Buying Discount Price and In-Store Display on Borma Departement Store Bandung. Additionally, it seeks to determine the combined influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung. The study employs a descriptive quantitative methodology and involves the analysis of data collected from 980 customers at Borma Departement Store Terrain, with 91 respondents selected using a formula method. Both library and field research are used to gather data systematically and objectively. The analytical method used is descriptive analysis, and the findings indicate that Price Discount has a significant positive effect on Impulse Buying, while In-Store Display has a partially positive and significant impact on this phenomenon. The combination of discounted pricing and eye-catching in-store displays can effectively stimulate impulse purchases.
PENTINGNYA PENINGKATAN SOFT SKILL DI ERA DISRUPSI BAGI PENDIDIK DAN TENAGA KEPENDIDIKAN SMA RK BINTANG TIMUR YPK. ST. LAURENSIUS PEMATANG SIANTAR Elvie Maria; Victor Victor; Andriasan Sudarso
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.48 KB) | DOI: 10.46880/methabdi.Vol2No2.pp145-153

Abstract

Disruption era is marked by major and fundamental changes in all areas of life, due to disruptions which change the system of social life in general, massive innovation and change occur, this is what has changed various systems from old to new patterns. Efforts to deal with the era of disruption are by improving the quality of human resources, digital transformation, and not stopping to innovate. Realized it was of disruption, as one of the best schools in Pematangsiantar, SMA RK Bintang Timur, YPK St. Laurensius continues to strive to maintain its existence, so one of the strategies adopted is to hold seminars to improve the quality of its human resources, namely educators and educational staff in this institution are called Teachers and Employees with the aim of understanding and realizing the importance of improving the soft skills required in the era of disruption, in order to improve individual and organizational performance.
Pengaruh Kualitas Produk, Citra Merek, Harga dan Lokasi Terhadap Keputusan Pembelian Cctv Zkteco Lenny Menara Sari Saragih; Edison Parulian; Andriasan Sudarso; Yoseph Israel Mailangkay
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 3 (2023): July 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i3.16764

Abstract

The purpose of this study was to determine the effect of product quality, brand image, price and location on the decision to buy CCTV ZKTeco.The method used in this research is descriptive quantitative method which is carried out through data collection using questionnaires and statistical test data analysis. The sample in this study were 80 consumers. The test instruments used are validity and reliability tests. Analysis of the data used is multiple linear regression analysis. The hypothesis test used is a partial t-test, simultaneous F-test and determination test. The results of the multiple linear regression test are Y = 2.109+ 0.046 X1 + 0.203 X2 - 0.144 X3 + 0.722X4 + e. The results showed that partially product quality affects purchasing decisions, brand image affects purchasing decisions, price has a negative effect on purchasing decisions and location affects purchasing decisions and simultaneously product quality, brand image, price and location affect ZKTeco CCTV purchasing decisions.