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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INTELEKTIVA
ARI SULISTYANTO
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN PRODUKSI PERTANIAN JAMUR TIRAM PADA KELOMPOK TANI “ANUGERAH MAKMUR” DI DUSUN CIBUERIUM, SERANGPANJANG, KABUPATEN SUBANG ARI SULISTYANTO; DWINARKO; TABRANI SJAFRIZAL; SAEFUL MUJAB
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 11 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JUNI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The limited knowledge of marketing faced by the "Anugerah Makmur" farmer group in Cibuerium Hamlet, Pongang Village, Kec. Serangpanjang, Kab, Subang in cultivation "Oyster Mushrooms cause excess production of Oyster Mushrooms can not be marketed to the fullest. So far, marketing has relied on local middlemen who can only market in limited quantities in the market area of ​​Seranpanjang District. Through the activities of the Community Partnership Program (PKM) encourage increased knowledge and management capabilities of marketing communications that are integrated and integrated as well as understanding of modern and export-oriented marketing management. Through training and mentoring methods, it is expected that, first, the ability in managing integrated marketing communications, starting from the stage of improving the quality of production. Second, the ability to manage the distribution of oyster mushroom production. Third, the ability to manage production pricing strategies. Fourth, the ability to manage promotions, both direct marketing and various promotion strategies
Fear and Anxiety in Spreading Covid-19 Vaccine Hoaxes as Terror Communication Ari Sulistyanto; Wa Ode Siti Nurhaliza; Salsa Salbilah; Fadia Shafa Aurellie
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4436

Abstract

In dealing with the COVID-19 pandemic, vaccination is one of the essential strategies in ending the pandemic. However, amid vaccination efforts, various hoax information spread on social media with messages of fear and anxiety. Therefore, this study aims to reveal messages of fear, anxiety, and efficacy in spreading vaccine hoaxes through the theory of fear appeal. This study found that the most prominent communication fears were death and death threats through a content analysis approach. Anxiety communication is about vaccine impact, vaccine quality, vaccine content, and feelings of sin. Meanwhile, the efficacy communication relates to the vegetarian lifestyle, chemical treatment, and natural methods. Communication of fear and anxiety about vaccinations spread through hoaxes is intended to prevent people from vaccinating. The spread of vaccine hoaxes about fear and anxiety is part of terror communication with various labels created and also builds a discourse of distrust of the government. This research has implications for mapping vaccine hoaxes and can be a reference for the government in planning communications for the success of the vaccination program.
Co-Authors Dwinarko Fadia Shafa Aurellie Saeful Mujab Salsa Salbilah SJAFRIZAL, TABRANI - Wa Ode Siti Nurhaliza