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STRATEGI BAURAN PEMASARAN USAHA ROTI MAROS SALENRANG DI KABUPATEN MAROS, PROVINSI SULAWESI SELATAN KURNIA; MARHAWATI; MUSTARI; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to determine and analyze the marketing mix strategy of the Maros Salenrang Bread Business in Maros Regency, South Sulawesi Province. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of the research object, which is then analyzed using SWOT analysis. Based on the results of the research shows that the strategy adopted by the Maros Salenrang Bread Business is in accordance with the SWOT analysis in quadrant I, which is an aggressive strategy with the application of a strategy (growth oriented strategy) which is a very profitable situation with the application of a marketing mix policy, so this strategy is expected increase growth and achieve maximum business progress.
ANALISIS PENDAPATAN USAHATANI PADI DI DESA CAMBA-CAMBA KECAMATAN BATANG KABUPATEN JENEPONTO NUR ISMI; MARHAWATI; MUSTARI; MUHAMMAD IHSAN; SAMSYU RIJAL
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 04 (2020): JINTELEKTIVA : JURNAL EKONOMI,SOSIAL & HUMANIORA (EDISI NOVEMBER 2020)
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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This study aims to determine the income and feasibility of rice farming in Camba-Camba Village, Batang District, Jeneponto Regency. In this study using quantitative descriptive research. The population in this study were 300 people and the number of respondents in this study was 10 percent or equal to 30 people. The sampling technique used is Simple Random Sampling. The data collection techniques used were observation, interviews, and documentation. The data analysis techniques used are income analysis techniques, R / C ratio analysis, and Break Even Point (BEP) analysis. The results of this study indicate that the average income of rice farming in Camba-Camba Village, Batang District, Jeneponto Regency in one harvest season is IDR 19,104,717, the R / C ratio obtained is 3.4, which means that the farming experiences a profit. Thus, rice farming carried out by farmers in Camba-Camba Village, Batang District, Jeneponto Regency is feasible to be cultivated by farmers.
PENGARUH LUAS LAHAN DAN TENAGA KERJA TERHADAP PRODUKSI UDANG VANAME DI DESA BURANCIE KECAMATAN SOPPENG RIAJA KABUPATEN BARRU NURFAUSIAH; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah luas lahan dan tenaga kerja berpengaruh secara parsial dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kuantitatif dengan populasi 20 responden yang merupakan petani udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Pengumpulan data dilakukan dengan teknik observasi, angket dan wawancara. Hasil penelitian menunjukkan bahwa variabel luas lahan secara posisitf dan singnifikan berpengaruh terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru, sedangkan variabel tenaga kerja berpengaruh negatif dan tidak singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Luas lahan dan tenaga kerja secara bersama-sama berpengaruh positif dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru.
PENGARUH LUAS LAHAN, TENAGA KERJA, BIBIT DAN PUPUK TERHADAP PRODUKSI CENGKEH DI DESA SEPPONG KECAMATAN TAMMERODO KABUPATEN MAJENE AULYA RAHMA T; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk mengetahui besar pengaruh luas lahan, tenaga kerja, bibit dan pupuk terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Waktu penelitian dilaksanakan pada bulan Maret sampai dengan April 2020. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kauntitatif dengan sampel 54 responden yang merupakan petani cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Data dalam penelitian ini menggunakan data primer, wawancara dan kusioner serta data sekunder. Hasil penelitian menunjukkan bahwa secara simultan (bersama-sama) variabel independen berpengaruh nyata terhadap variabel dependen. Dari hasil uji parsial ternyata terdapat 2 variabel yang berpengaruh nyata terhadap produksi cengkeh di Desa Seppong yaitu luas lahan dan pupuk, sedangkan variabel tenaga kerja dan bibit berpengaruh tidak nyata terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene.
Co-Authors AULYA RAHMA T Kurnia Marhawati, Marhawati MUHAMMAD DINAR Muhammad Hasan MUHAMMAD IHSAN NUR ISMI NURFAUSIAH SALAMUN PASDA SAMSYU RIJAL