Article Per Year (5 Year)
p-Index From 2019 - 2024
1.347
P-Index
This Author published in this journals
All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya EQIEN - JURNAL EKONOMI DAN BISNIS Ekonis : Jurnal Ekonomi dan Bisnis INTELEKTIVA
MUHAMMAD DINAR
Unknown Affiliation
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
STRATEGI BAURAN PEMASARAN USAHA ROTI MAROS SALENRANG DI KABUPATEN MAROS, PROVINSI SULAWESI SELATAN KURNIA; MARHAWATI; MUSTARI; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the marketing mix strategy of the Maros Salenrang Bread Business in Maros Regency, South Sulawesi Province. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of the research object, which is then analyzed using SWOT analysis. Based on the results of the research shows that the strategy adopted by the Maros Salenrang Bread Business is in accordance with the SWOT analysis in quadrant I, which is an aggressive strategy with the application of a strategy (growth oriented strategy) which is a very profitable situation with the application of a marketing mix policy, so this strategy is expected increase growth and achieve maximum business progress.
PENGARUH LITERASI EKONOMI DAN LINGKUNGAN SOSIAL TERHADAP PERILAKU PEMBELIAN IMPULSIF MELALUI ONLINE SHOP PADA PESERTA DIDIK KELAS X JURUSAN IPS DI SMA NEGERI 8 MAKASSAR NONENG; TUTI SUPATMININGSIH; INANNA; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of economic literacy skills and the social environment on impulsive buying behavior through online stores. The research method used is research based on a quantitative approach. Methods of data through documentation and questionnaires. The results showed that: the literacy ability of students had no effect on impulsive buying behavior through online stores. In the study, it was also found that there was a positive and significant influence on the social environment on purchasing behavior made through online stores in class X students majoring in social studies at SMA Negeri 8 Makassar. There is a positive and significant effect of collaboration between economic literacy and the social environment on impulsive buying behavior through online stores for class X students majoring in social studies at SMA Negeri 8 Makassar
MINAT DAN PERILAKU WIRAUSAHA SISWA KELAS XI JURUSAN PEMASARAN YANG MENGIKUTI PRAKTIK BISNIS PADA MATA PELAJARAN PENGELOLAAN BISNIS RITEL DI SMKN 1 GOWA AGUS; THAMRIN TAHIR; MUHAMMAD HASAN; MUHAMMAD DINAR; TUTI SUPATMININGSIH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 04 (2020): JINTELEKTIVA : JURNAL EKONOMI,SOSIAL & HUMANIORA (EDISI NOVEMBER 2020)
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the interests and behavior of class XI students majoring in marketing at SMKN 1 Gowa in the academic year 2020/2021 after participating in the entrepreneurship program. This research approach uses a qualitative descriptive approach. In collecting data, researchers used observation, documentation and in-depth interviews with research subjects. Based on the results of the research conducted by the author, it shows that the interest and behavior that grows in students majoring in marketing at SMKN 1 Gowa include the desire (motive) to feel happy, attention and entrepreneurial motivation, the emergence of student discipline can be seen by the behavior of the participants. students who can manage their time properly, namely managing study time, time to produce products to be sold, and can get to school properly and not late, the emergence of self-confidence and optimism, task and result oriented, leadership spirit, future-oriented. Then the interest of students who have a desire in themselves to maintain their business and will develop in the future and be able to compete with other entrepreneurs.
PENGARUH LUAS LAHAN DAN TENAGA KERJA TERHADAP PRODUKSI UDANG VANAME DI DESA BURANCIE KECAMATAN SOPPENG RIAJA KABUPATEN BARRU NURFAUSIAH; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui apakah luas lahan dan tenaga kerja berpengaruh secara parsial dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kuantitatif dengan populasi 20 responden yang merupakan petani udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Pengumpulan data dilakukan dengan teknik observasi, angket dan wawancara. Hasil penelitian menunjukkan bahwa variabel luas lahan secara posisitf dan singnifikan berpengaruh terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru, sedangkan variabel tenaga kerja berpengaruh negatif dan tidak singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru. Luas lahan dan tenaga kerja secara bersama-sama berpengaruh positif dan singnifikan terhadap produksi udang vaname di Desa Burancie Kecamatan Soppeng Riaja Kabupaten Barru.
PENGARUH LUAS LAHAN, TENAGA KERJA, BIBIT DAN PUPUK TERHADAP PRODUKSI CENGKEH DI DESA SEPPONG KECAMATAN TAMMERODO KABUPATEN MAJENE AULYA RAHMA T; SALAMUN PASDA; MUHAMMAD HASAN; MUHAMMAD DINAR; MUSTARI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 05 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - DESEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui besar pengaruh luas lahan, tenaga kerja, bibit dan pupuk terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Waktu penelitian dilaksanakan pada bulan Maret sampai dengan April 2020. Penelitian ini dikategorikan sebagai penelitian Deskriptif Kauntitatif dengan sampel 54 responden yang merupakan petani cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene. Data dalam penelitian ini menggunakan data primer, wawancara dan kusioner serta data sekunder. Hasil penelitian menunjukkan bahwa secara simultan (bersama-sama) variabel independen berpengaruh nyata terhadap variabel dependen. Dari hasil uji parsial ternyata terdapat 2 variabel yang berpengaruh nyata terhadap produksi cengkeh di Desa Seppong yaitu luas lahan dan pupuk, sedangkan variabel tenaga kerja dan bibit berpengaruh tidak nyata terhadap produksi cengkeh di Desa Seppong Kecamatan Tammerodo Kabupaten Majene.
BAGAIMANA STRATEGI PEMASARAN BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA JAGUNG REBUS Muh. Irshan Sachrir; Mustari Mustari; Muh. Ihsan Said Ahmad; Muhammad Dinar; Muhammad Hasan
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.342 KB) | DOI: 10.34308/eqien.v10i2.588

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana strategi pemasaran yang meliputi strategi produk, strategi harga, strategi lokasi, dan strategi promosi mempengaruhi keputusan pembelian pemilik perusahaan tongkol jagung di Kabupaten Takalar. Penelitian ini termasuk dalam wilayah penelitian deskriptif kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dan penyebaran kuesioner kepada 100 konsumen yang dipilih secara acak. Penelitian ini berfokus pada pembeli jagung matang di Kabupaten Takalar. Statistik deskriptif dan inferensial digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa strategi pemasaran ditinjau dari strategi produk, strategi harga, strategi lokasi, dan strategi promosi secara parsial dan simultan berpengaruh terhadap keputusan pembelian jagung rebus di Kabupaten Takalar. Hal ini menunjukkan bahwa semakin besar kuantitas keputusan pembelian konsumen, semakin strategis lokasi usaha dan kemudahan akses usaha, semakin murah harga, dan semakin sering promosi.
PENGARUH INSENTIF, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Nur Inawati; Muhammad Dinar; Rahmatullah Rahmatullah; nurdiana nurdiana; Muhammad Hasan
SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-ilmu Sosial, Hukum dan Pengajarannya Vol 17, No 2 (2022)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/supremasi.v17i2.37620

Abstract

Dilakukannya penelitian ini mencoba untuk menganalisis dan melihat bagaimana kinerja karyawan Coto Tamalanrea di Kota Makassar dipengaruhi secara parsial dan simultan oleh insentif, motivasi kerja dan lingkungan kerja. Penelitian yang kuantitatif menjadi jenis penelitian ini dan analisis regresi linear berganda digunakan sebagai pendekatannya. Jumlah populasi sebanyak 80 karyawan sekaligus sebagai sampel dalam penelitian. Pada penemuan penelitian ini bahwasanya kinerja karyawan di Coto Tamalanrea di Kota Makassar secara parsial dipengaruhi oleh insentif dan motivasi kerja, sedangkan kinerja karyawan tidak dipengaruhi oleh lingkungan kerja. Berdasarkan penemuan secara simultan diketahui kinerja karyawan Coto Tamalanrea di Kota Makassar dipengaruhi oleh insentif, motivasi kerja dan lingkungan kerja, dilihat pada uji simultan di mana sig 0,00 < 0,05.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA PRODUK BUAH NAGA DI DESA TOTTONG KECAMATAN DONRI-DONRI KABUPATEN SOPPENG Sri Puspita Sari; Mustari Mustari; Tuti Supatminingsih; Muh. Ihsan Said; Muhammad Dinar
Ekonis: Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2024): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v26i1.5011

Abstract

Abstract: The aim of this research is to determine the effect of product quality and promotion on consumer satisfaction through purchasing decisions as an intervening variable for dragon fruit products in Tottong Village, Donri-Donri District, Soppeng Regency. The method used is a quantitative approach. The population in this study was consumers of dragon fruit products in Tottong Village whose population was unknown, and in determining the sample using the Cochran formula a sample size of 97 people was obtained, which was taken using a non-probability sampling method with accidental sampling technique. The data collection technique used in this research used a list of questions/questionnaire. Data analysis techniques in this research use Path Analysis, Classic Assumption Test, Hypothesis Test (t Test and f Test), Correlation Analysis and Coefficient of Determination. Data processing in this research used IBM SPSS software program version 26. This research resulted in findings that: (1) product quality significantly influences consumer satisfaction with Dragon Fruit products in Tottong Village, (2) promotion significantly influences consumer satisfaction with Buah Naga products Dragon in Tottong Village, (3) product quality significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (4) promotions significantly influences purchasing decisions for Dragon Fruit products in Tottong Village, (5) consumer satisfaction does not significantly influence purchasing decisions on Dragon Fruit products in Tottong Village, (6) purchasing decisions as an intervening variable cannot mediate between product quality and consumer satisfaction on Dragon Fruit products in Tottong Village, (7) purchasing decisions as an intervening variable cannot mediate between promotion and satisfaction consumers of Dragon Fruit products in Tottong Village.Keywords: Product Quality, Promotion, Consumer Satisfaction, Purchasing Decisions
Co-Authors AGUS AULYA RAHMA T INANNA Kurnia Marhawati, Marhawati Muh. Ihsan Said Muh. Ihsan Said Ahmad Muh. Irshan Sachrir Muhammad Hasan MUSTARI Mustari Mustari NONENG Nur Inawati Nurdiana Nurdiana NURFAUSIAH Rahmatullah SALAMUN PASDA Sri Puspita Sari Thamrin Tahir Tuti Supatminingsih