Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal IPTEK The Journal for Technology and Science
Giandi, Oxsy
Department of Management of Technology,Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants of Behavior Intention and Use Behavior among Bukalapak’s Consumers Giandi, Oxsy; Irawan, Isa; Ambarwati, Rita
IPTEK The Journal for Technology and Science Vol 31, No 2 (2020)
Publisher : IPTEK, LPPM, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j20882033.v31i2.5585

Abstract

The development of communication and information technology has touched the marketing and sales industry. In recent years, there have been many market places in Indonesia, where people buy and sell without meeting face to face. This study investigates the influence of people's intention on the use of behavior to buy at the market place in Indonesia. The market, which becomes the research object is Bukapalak. The data were obtained using the questionnaire. This study obtained 210 respondents, and the data were processed by the method of partial least square. There is a positive and significant influence of behavioral intention from Bukalapak’s consumer on the use (usage) behavior. The dominant determinant indicator in this study is the degree of the purpose of using the market place.
Co-Authors Mohammad Isa Irawan Rita Ambarwati Sukmono