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Rasionil Generasi Z Memilih Kolam Retensi Boulevard Kota Kendari Sebagai Fitur Olahraga Unggulan Hamid, Nisrina; Rabbani, Inayah Abdillah; Lapau, Fitri
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

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Abstract

Generation Z has a different character from previous generations who rely heavily on technology in their development and growth, including getting digital-based references or information, including in deciding on choices to exercise. This study aims to determine the effect of facility variables, electronic word of mouth (e-wom) as a rational aspect of generation Z choosing the Kendari City boulevard retention pool as a superior sports feature using the SEM PLS approach with a sample size of 170 respondents using purposive sampling method with criteria, namely generation Z aged 12-28 years, and at least 2 times have exercised at the Kendari City boulevard retention pool. The results showed that the facility construct, e-wom had a positive and significant effect on the decision to choose the Kendari City boulevard retention pool, while the healty lifestyle construct had no positive and significant effect. The results of the R-Square value indicate a very strong correlation between facilities, e-wom and healty lifestyle in the selection decision of 0.997. The Adjusted R-Square value of 0.997 indicates that the exogenous variables are able to explain 99.7% of the endogenous variables while 0.3% is explained by other variables not examined in this study. Keywords: Electronic word of mouth;healty lifestyle; facilities;election decision, Z generation.
Identifikasi Faktor Daya Saing UMKM di Buton Tengah Provinsi Sulawesi Tenggara dengan Pendekatan Fishbone Hamid, Nisrina; Rizaldi Makmur, Muhammad; Sofian Maksar, Muhammad; Lapau, Fitri
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 6 No. 2 (2024): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v6i2.642

Abstract

Penelitian ini bertujuan untuk menganalisis daya saing UMKM di Kabupaten Buton menggunakan pendekatan Analisis Fisbhone menggunakan pendekatan penelitian kualitiatif dengan jumlah informan 5 – 10 % dari jumlah total untuk setiap usaha. Metode pengambilan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa UMKM di Kabupaten Buton Tengah menghadapi kendala SDM, permodalan, bahan baku, manajemen, dan teknologi, sehingga daya saing rendah. Pemberdayaan berbasis digital diperlukan, tidak hanya kemudahan perizinan atau bantuan finansial. Kolaborasi Pentahelix antara pemangku kepentingan merupakan model potensial untuk meningkatkan daya saing UMKM di Kabupaten Buton Tengah, melalui dukungan komprehensif bagi UMKM dalam bersaing di pasar lokal maupun global.
KAJIAN POTENSI AGRBISNIS HUB DALAM MENINGKATKAN NILAI TAMBAH SEKTOR PERTANIAN DI KABUPATEN KOLAKA Kabupaten Kolaka, Balitbang; Rizaldi Makmur, Muhammad; Lapau, Fitri; Sofian Maksar, Muhammad; Hamid, Nisrina
JIEM : Journal Of International Entrepreneurship And Management Vol 3 No 01 (2024): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v3i01.1167

Abstract

Agribusiness is a business based on agricultural business or other fields that support it, both upstream and downstream sectors that refer to the main view that agribusiness works on the food sector chain (food supply chain) in other words, agribusiness is an economic perspective for food supply businesses. This study aims to assess the potential of agribusiness hubs in increasing the added value of the agricultural sector in Kolaka Regency which consists of identifying agribusiness products, economic and institutional infrastructure profiles and formulating pre-feasibility of Agribusiness in Kolaka Regency. The research method used is a qualitative approach and the results obtained show that Kolaka Regency has several commodities that have potential as agribusiness hub commodities in the food crop, horticulture and plantation sectors. The economic and institutional infrastructure of farmers as part of the Agribusiness Hub support system still faces obstacles, such as limited access to marketing, financing, and digital literacy. The implementation of the Agribusiness Hub model recommended in this study is the Managing Agency approach.