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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Dwiyanisa, Ashila
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Acman: Accounting and Management Journal

 1 
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Nasabah: Survey pada nasabah salah satu Bank Swasta di Kota Bandung Febtryanti Yanelka; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Acman: Accounting and Management Journal Vol. 2 No. 1 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i1.29

Abstract

Customer satisfaction is one of the critical aspects of achieving service goals in marketing. This study aims to determine service quality and location on customer satisfaction. Researchers surveyed one of the private banks in Bandung with several respondents as many as 100 customers. The researchers used path analysis techniques to determine the magnitude of the influence of service quality and location on customer satisfaction. The study results indicate that there is a significant effect of service quality and location on customer satisfaction. Furthermore, the study results indicate that to increase the satisfaction of existing customers; it should continue to be improved so that there is no decline by paying attention to service and other aspects such as location, so this can achieve.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Salah Satu Merek Sepatu Wanita Di Kota Bandung Rika Wahyuni; Irena Larashati; Ashila Dwiyanisa; Asep Rochyadi Suherman
Acman: Accounting and Management Journal Vol. 2 No. 2 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i2.46

Abstract

This research is motivated by the not-yet-optimal purchasing decision for one brand of women's shoes in Bandung, where the main influencing factors are product quality and price. So researchers researched to find out how Product Quality, Price, and Purchase Decisions for one brand of women's shoes in the city of Bandung. This research aims to optimize product quality and price in purchasing decisions for one brand of women's shoes in Bandung. This research uses a descriptive method. The purpose of descriptive research is to test hypotheses or answer questions related to the status of the subjects studied. Moreover, this study's analytical methods are Path analysis, F-test, T-test, and coefficient of determination (R²). The results showed that product quality has a positive effect on purchasing decisions, with results showing a total effect of 32.8%. On the other hand, price positively affects purchasing decisions, with results showing a total effect of 31.5%. The research results on the relationship of the coefficient of determination (R²) expressed in percentages illustrate the magnitude of Product Quality and Price on Purchasing Decisions of 0.643 or 64.3%. In comparison, the determinant factor others that influence purchasing decisions that are not examined are indicated by the value of ɛ = 0.357 or 35.7%. Therefore, the conclusion of the suggestions that can be considered related to the research results is to pay more attention to product quality and price so that companies better understand and know consumer needs.
Co-Authors Annita Jannah Asep Rochyadi Suherman Edi Supriadi Endri Adi Wibowo Febtryanti Yanelka Heryanto, Imam Imam Heryanto Irena Larashati Larashati, Irena Megawati, Imelda Octaviane Herawati Resawati, Retno Rika Wahyuni Yudi Pratama