Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal International Journal Management and Economic (IJME) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Panjaitan, Monalisa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH HUTANG, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2015- 2017 Sagala, Lusiana Anggita; Panjaitan, Monalisa; Krystinawati, Titin

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.019 KB) | DOI: 10.31955/mea.v4i3.485

Abstract

Peneliti melakukan penelitian dengan menggunakan teknik sampling dan data deskriptif dari perusahaan sektor industri barang konsumsi yang telah terdaftar di BEI selama 3 tahun dari 2015-2017 sesuai kriteria sampel penelitian. Dan hasil yang diperoleh peneliti ialah signifikan dan positif berpengaruh baik simultan maupun parsial pada Hutang, Ukuran Perusahaan, Dan Profitabilitas terhadap Nilai Perusahaan adalah 75,2% dengan sisa 24,8% dipengaruhi dari luar variabel.
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASE INTENTION IN VIVO SMARTPHONES OF TOBA REGENCY Sarah, Eva Margareth; Hia, Niscaya; Panjaitan, Monalisa
International Journal Management and Economic Vol. 3 No. 2 (2024): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i2.1260

Abstract

This study was conducted with the aim of knowing whether there is an effect of brand image and product quality on purchase intention in vivo smartphones on employees of the Office of Cooperatives, Small and Medium Enterprises, Trade and Industry of Toba Regency. The research method used is descriptive quantitative research method, namely by looking to distribute questionnaires to find out information about existing symptoms in Vivo smartphone user consumers and using multiple linear regression analysis methods. The data used in this study are primary data and secondary data. The sample in this study amounted to 85 people with a sampling technique that is taking the entire population. The data is processed statistically using the SPSS 23 for windows program tool. The results of this study indicate that Brand Image has a positive and significant effect on purchase intention with a tcount value greater than the ttable (2.469> 1.66342) and Product Quality has a positive and significant effect on purchase intention with a tcount value greater than the ttable (3.243> 1.66342). So brand image and product quality affect the Purchase Intention of vivo smartphone products on employees of the Toba Regency Cooperative, Small and Medium Enterprises, Trade and Industry Service Office with a value of fcount greater than ftable (26.197> 3.11).
Co-Authors Hia, Niscaya Krystinawati, Titin Sagala, Lusiana Anggita Sarah, Eva Margareth