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PENGARUH LIVE STREAMING SHOPPING DAN PRICE DISCOUNT TERHADAP PURCHASE INTENTION PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE) Pitaloka, Diah; Jaya, Umban Adi
Jurnal Pijar Vol 2 No 04 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis (Juli - September 2024)
Publisher : PT Naureen Digital Education

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Abstract

This research was conducted on consumers of The Originote in Sukabumi City. The purpose of this study was to determine the effect of live streaming shopping and price discounts on purchase intention.  This research uses quantitative methods, which means collecting data in the form of numbers. Researchers in this study conducted a survey using a questionnaire distributed to samples online. The population in this study are users of The Originote products and use the TikTok application as a means of online shopping in Sukabumi City. Which resulted in a sample of 100 respondents. In processing using SPSS 29 software with multiple linear analysis techniques which include validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicolonearity tests, heteroscedasticity tests, then hypothesis testing consisting of t tests, f tests and determination coefficient tests. The effect of Live Streaming Shopping and Price Discount on Purchase Intention in the Tiktok application by taking a case study on the skincare brand The Originote shows that Live Streaming Shopping and Price Discount have a positive and significant influence on consumer Purchase Intention in the TikTok application.
PENINGKATAN HASIL BELAJAR MATEMATIKA MATERI OPERASI HITUNG PENJUMLAHAN DAN PENGURANGAN BERBANTUAN MEDIA KANTONG BILANGAN Pitaloka, Diah; Al Wahid, Sucahyo Mas'an; Noer, Roby Zulkarnain
Mathematics Education And Application Journal (META) Vol 4, No 1 (2022)
Publisher : Jurusan Pendidikan Matematika Universitas Borneo Tarakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/meta.v4i1.2792

Abstract

 Media or learning aids are reinforcement in stimulating interaction.between.teachers.and.students.so.that learning.activities can also be.effective.and.efficient. The type.of.research.used.is.classroom.action.research, namely research.conducted.by the teacher in.the.classroom.or at the.school.where.he.teaches.with.an.emphasis on improving or enhancing the learning process through 4 stages in the first cycle of planning, implementation, observation, and reflection. The research subjects were class I B students of SDN 029 Tarakan, totaling 28 students, and 17 boys. and 11 girls. The.results.of.the.study.were.the pre-cycle students' mathematics learning outcomes, namely 6 students with a percentage of 21.4% in the good category, 10 students with a percentage of 35.7% in the sufficient category, and 12 students with a percentage of 42.9% in the less category. Then the learning outcomes of the first cycle of meetings 1 and 2 there was an increase in the same 7 students with a percentage of 25% in the very good category, different at meeting 3 there was an increase in 9 students with a percentage of 32.1% in the very good category. in the good category, it was found that the learning outcomes of meetings 1 and 2 were 8 students with the same percentage of 28.6%, but decreased at meeting 3 as many as 6 students with a percentage of 21.4%, the rest of the students were still in the sufficient and less category. In cycle II, meetings 4,5 and 6 in the very good category experienced an increase of 1 student per meeting, in the good category there were 7 students at meetings 4 and 5, but increased by 1 student at meeting 6, in the sufficient category at meeting 4 there were 6 students, but experienced the same increase at meetings 5 and 6 amounted to 1 student, in the less category there was a decrease in the number of students, namely at meeting 4 there were 7 students, at meeting 5 there were 5 students and meeting 6 to 3 students. It can be concluded that the use of number pocket learning media can provide increased learning in addition and subtraction arithmetic operations material.Keywords: Addition and Subtraction, Improvement, Mathematics Learning Outcomes, Numbers Pocket Media Media atau alat bantu pembelajaran merupakan penguatan dalam merangsang interaksi.antara.guru dan siswa, sehingga.kegiatan.pembelajaran juga dapat menjadi efektif dan efisien.tujuan dari penelitian ini berupa hasil peningkatan belajar.matematika.materi.penjumlahan.dan.pengurangan.bilangan menggunakan alat.peraga kantong bilangan. Jenis.penelitian.yang.digunakan.adalah.penelitian.tindakan.kelas.(classroom action research).yaitu.penelitian.yang.dilakukan.oleh.guru.ke.kelas.atau.di.sekolah.tempat.mengajar.dengan.penekanan.pada.penyempurnaan.atau.peningatan.proses.pembelajaran.melalui.4.tahapan.dalam.I.siklus.perencanaan,.pelaksanaan,.pengamatan.dan.refleksi.Subjek.penelitian.siswa.kelas.I.B.SDN.029.Tarakan.yang.berjumlah.28.siswa,.17.laki-laki.dan.11.perempuan.Hasil.penelitian berupa nilai hasil belajar matematika siswa prasiklus yaitu terdapat 6 siswa dengan presentase 21,4 % kategori baik, 10 siswa dengan presentase 35,7 % kategori cukup, dan 12 siswa dengan presentase 42,9 % kategori kurang. Kemudian hasil belajar siklus I pertemuan 1 dan 2 terdapat peningkatan yang sama 7 siswa dengan presentase 25% kategori baik sekali, berbeda pada pertemuan 3 terdapat peningkatan 9 siswa dengan presentase 32,1 % kategori baik sekali. pada kategori baik, ditemukan hasil belajar pertemuan 1 dan 2 sebanyak 8 siswa dengan presentase yang sama 28,6%, namun mengalami penurunan pada pertemuan 3 sebanyak 6 siswa dengan presentase 21,4% selebihnya siswa masih dalam kategori cukup dan kurang. Pada siklus II pertemuan 4,5 dan 6 dalam kategori baik sekali mengalami peningkatan 1 siswa setiap pertemuannya, kategori baik terdapat 7 siswa pada pertemuan 4 dan 5, namun meningkat 1 siswa pada pertemuan 6, pada kategori cukup pertemuan 4 terdapat 6 siswa, tetapi mengalami peningkatan yang sama pada pertemuan 5 dan 6 sejumlah 1 siswa, pada kategori kurang mengalami penurunan jumlah siswa yaitu pada pertemuan 4 terdapat 7 siswa, pada pertemuan 5 terdapat 5 siswa dan pertemuan 6 menjadi 3 siswa. Dapat disimpulkan bahwa penggunaan media pembelajaran kanotng bilangan dapat memberikan peningkatan pembelajaran pada materi operasi hitung penjumlahan dan pengurangan. Kata kunci: Peningkatan, Hasil Belajar Matematika, Penjumlahan dan Pengurangan, Media Kantong Bilangan