Articles
<![CDATA[PENGARUH PERALIHAN BIAYA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN INDOSAT DI SUKABUMI ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Gagas Agassi Pangdugi]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/vls.v2i1.94
<![CDATA[Penelitian ini bertujuan untuk mengetahui Pengaruh Peralihan Biaya dan Promosi Terhadap Loyalitas Pelanggan (Studi Kasus Pada pelanggan Indosat Di Sukabumi) Metode penelitian yang digunakan adalah metode survei dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian kualitas instrumen meliputi uji validitas dan uji reliabilitas. Teknik uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda, uji t (parsial), dan uji f (simultan). Hasil penelitian menunjukkan bahwa variabel peralihan biaya (x1) terdapat pengaruh yang signifikan terhadap loyalitas pelanggan (y) yang dibuktikan dengan koefesien korelasi variabel peralihan biaya (x1) dengan nilai uji rhitung sebesar 0,801 > rtabel 0,641, adapun variabel promosi (x2) memilik rhitung sebesar 0,801 yang nilainya lebih besar dari rtabel 0,641. Hal ini membuktikan bahwa ada pengaruh yang signifikan antara promosi (x2) terhadap loyalitas pelanggan (y). berdasarkan uji f menunjukan bahwa nilai probabilitas < 0,05, maka dapat dikatakan terdapat pengaruh yang signifikan secara bersama-sama antara variabel bebas terhadap variabel terikat. Artinya terdapat pengaruh positif antara peralihan biaya (x1) dan promosi (x2) terhadap loyalitas pelanggan (y). Kesimpulan penelitian berdasarkan perhitungan di atas maka terdapat pengaruh yang signifikan antara peralihan biaya dan promosi terhadap loyalitas pelanggan. Berdasarkan hasil analisis dapat disimpulkan bahwa secara bersama-sama peralihan biaya dan promosi mempunyai pengaruh positif yang signifikan terhadap loyalitas pelanggan di Sukabumi.]]>
<![CDATA[Pengaruh Lifestyle dan Price Terhadap Buying Intention Produk Smartphone Samsung pada Pelajar di Kota Sukabumi. ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Widia Sriningsih]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 1 No. 2 (2018): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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<![CDATA[The purpose of this study is to determine the influence of lifestyle dimensions or variables on buying intention of Samsung Smartphone brand products. The research method uses quantitative methods by using primary that is taken from questionnaires and distributed to 100 respondents by stratified random sampling technique to senior high school students in Sukabumi City. Instrument testing techniques use validity and reliability testing. Data analysis techniques used descriptive and correlation analysis while for testing hypotheses using multiple regression analysis. In this study it can be concluded that lifestyle has a significant effect on buying intention with a value of t count 5,000 and t table 1,984 or 5,000> 1,984 as well as the price has a significant effect on buying intention with t count value 5.570 and t table 1.984 or 5.570> 1.984. Simultaneous results show lifestyle and price affect the buying intention with the results of table f 59.8882 and 3.940 or 59.8882> 3.940.]]>
<![CDATA[Pengaruh Price dan Product Quality Terhadap Costumer Loyalty Internet Indosat Ooredo di Sukabumi ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Santun Insan Bagja]]>;
<![CDATA[Bambang Somantri]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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<![CDATA[This research is motivated by a decrease in the number of customers in the last 3 (three) years which indicates a decrease in customer loyalty to Indosat Ooredo. With the existing problems, this study aims to examine the effect of price and product quality on Indosat Ooredo's internet customer loyalty in Sukabumi. The research method used is quantitative descriptive, using a sample of 100 Indosat Ooredoo internet users in Sukabumi. The results of the study show that R square value is 67.1%, which indicates customer loyalty is determined positively and significantly by product quality and product quality with a regression equation Y = 4,709 + 0,100 X1 + 0,288 X2. Simultaneous analysis results show that price and product quality affect customer loyalty. The t test shows that there is no partial effect between the price of Indosat Ooredo Internet Loyalty Customers in Sukabumi. Partially there is a positive and significant effect between Product Quality on Indosat Ooredo's Internet Customer Loyalty in Sukabumi.]]>
<![CDATA[Pengaruh Leadership Style dan Organizational Culture terhadap Productivity Of Employee di Koperasi Simpan Pinjam-Sejahtera Bersama (KSP-SB) Cabang Sukabumi ]]>
<![CDATA[Umban Jaya]]>;
<![CDATA[Ai Kartini]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.67
<![CDATA[This research was conducted at the Sukabumi Branch of the Savings and Loans Cooperative and the Prosperous Cooperative (KSP-SB) with a full address on Jl. R.E Martadinata No. 62 B Cikole Village, Cikole District, Sukabumi City- (0266) 211867, This study runs from January 2018 to completion.The purpose of this study was to determine the effect of leadership style (X1) and organizational culture (X2) on productivity of employee (Y). The types and sources of data used in this study consisted of primary data and secondary data with a total sample of 30 people. Sampling is done using population sampling method. Technical quality testing tools include testing validity and reliability, classical assumptions, and data analysis techniques using descriptive and correlation analysis. Whereas to determine the effect of independent variables (X) on the dependent variable (Y), multiple linear regression analysis was used which included the t test and F test with the help of SPSS version 16.0. Based on the results of the partial test (t test), it can be seen that the leadership style variable has a positive but not significant effect on productivity of employee, while the organizational culture variable has a positive and significant influence on productivity of employee. Based on the results of the Simultaneous Test (Test F) it is known that the variables of leadership style and organizational culture together have a significant influence on productivity of employee at the Sukabumi Branch of the Joint Savings and Loan Cooperative (KSP-SB).]]>
<![CDATA[Pengaruh Display Product Dan Price Discount Di Masa Pandemic Covid-19 Terhadap Impulse Buying Produk Food Supermarket (Studi Pada Konsumen Toserba Yogya Ciranjang) ]]>
<![CDATA[Intan Rike Febriyanti]]>;
<![CDATA[Galih Raspati]]>;
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Andika Aryadinata Aryadinata]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i2.74
<![CDATA[This study aims to determine the effect of Display Product and Price Discount on Impulse Buying of food supermarket products. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as consumers of yogya Ciranjang department stores. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Display Product has a positive effect on Impulse Buying of supermarket food products, as evidenced by the t value of 2.129 and the regression coefficient has a positive value of 0.149; (2) Price Discount has a positive effect on Impulse Buying for food supermarket products, as evidenced by the t count value of 4.471 and the regression coefficient has a positive value of 0.315; and (3) Product Display and Price Discounts have a positive effect on Impulse Buying for food supermarket products, as evidenced by the F count result of 27.425 with a significance of 0.000. (4) The magnitude of the effect of Display Product and Price Discount on Impulse Buying of supermarket food products is evidenced by the adjusted R square value of 0.348 indicating that the ability of the independent variable in explaining the variation of the dependent variable is 34.8% and the remaining 65.2% is explained by the variable others outside of this research model]]>
<![CDATA[Pengaruh Harga Tiket dan Atraksi Wisata Terhadap Kepuasan Wisatawan Situgunung Suspension Bridge Sukabumi ]]>
<![CDATA[Tesa Amellia]]>;
<![CDATA[Umban Adi Jaya]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i2.77
<![CDATA[The purpose of this study was to determine the effect of tourist ticket prices and tourist attraction on tourist satisfaction at the Situgunung Sukabumi Suspension Bridge. The method used in this survey is a quantitative descriptive survey method, where questionnaires are distributed to 100 samples using the Objective Sampling method based on Situgunung tourism. The results of this study indicate that the Adjusted R-squared value is 71.8% which indicates that tourist satisfaction is positively and significantly influenced by ticket prices and tourist attractions with the regression equation Y = 9.828 + 0.433X1 + 1.157X2. Simultaneous analysis results show that ticket prices and tourist attractions have an effect on tourist satisfaction. The t-test shows that there is a partial effect between ticket prices and tourist attraction for tourist satisfaction.]]>
<![CDATA[Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Sepeda Motor Kawasaki Di Kota Tangerang ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Ira Astira]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.79
<![CDATA[This study aims to determine the effect of product quality and lifestyle on purchasing decisions for Kawasaki motorcycles. The research process is deductive in nature, where to answer the problem formulation, concepts or theories are used so that hypotheses can be formulated. The hypothesis is then tested through field data collection using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as a Kawasaki motorcycle user in Tangerang City. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 6.599 and the regression coefficient having a positive value of 0.288; (2) Lifestyle has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.641 and the regression coefficient has a positive value of 0.287; and (3) product quality and lifestyle have a positive and significant effect on purchasing decisions as evidenced by the F count result of 42,902 with a significance of 0.000. (4) The magnitude of the influence of product quality and lifestyle on purchasing decisions is evidenced by the adjusted R square value of 0.611 indicating that the ability of the independent variable to explain the variation of the dependent variable is 61.1% and the remaining 38.9% is explained by other variables outside this research model]]>
<![CDATA[Pengaruh Electronic Word Of Mouth dan Trust terhadap Repurchase Intention ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Tiara Cantika Putri]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i2.83
<![CDATA[Kajian ini dilatarbelakangi oleh banyaknya rumah makan yang mengalami kerugian bahkan sampai bangkrut dalam 1 tahun terakhir yang menunjukkan adanya penurunan pelanggan Sono Coffee Selabintana Coffe Shop. Dengan permasalahan yang ada, kajian ini dimaksudkan guna menguji dampak electronic word of mouth dan keyakinan atas niat beli ulang pada kedai kopi Sono Coffe Selabintana. Metode kajian yang dipakai adalah deskriptif kuantitatif dengan sampel sebanyak 100 pelanggan Sono Coffe Selabintana. Hasil kajian melihatkan bahwa nilai R square sebanyak 65% yang menunjukkan niat beli ulang ditentukan oleh electronic word of mouth dan keyakinan secara baik dan substansial dengan persamaan regresi Y= 11,718 + 0,180 X1 + 0,182 X2. Hasil analisis secara simultan memperlihatkan bahwa eletcronic word of mouth dan kepercayaan mempengaruhi niat beli ulang. uji t menunjukkan bahwa ada dampak parsial antara electronic word of mouth dan keyakinan atas rencana beli ulang pada Sono Coffee Selabintana.]]>
<![CDATA[THE ROLE OF ORGANIZATIONAL CULTURE IN MODERATING THE EFFECT OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Yayan Sugiarto]]>;
<![CDATA[Mochamad Fauzi Pebriana Gumilar]]>
<![CDATA[ SAMPURASUN Vol 8 No 1 (2022): Sampurasun Vol. 8 No. 1 - 2022 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas Pasundan ]]>
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DOI: 10.23969/sampurasun.v8i02.5425
<![CDATA[This study aims to determine the role of organizational culture as a moderator on the effect of work discipline on performance. This study uses an associative quantitative approach using a questionnaire distributed to 30 samples with a total sampling technique that has criteria as employees of PT. Jasa Raharja Perwakilan Sukabumi. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test and multiple linear regression analysis consisting of hypothesis testing (t test) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Work Discipline has a positive effect on Employee Performance (2) Work Discipline, Organizational Culture, and Interaction of Work Discipline with Organizational Culture have a positive effect on Employee Performance (4) The relationship between Work Discipline variables on Employee Performance has an effect of 63.1% and the remaining 36.9% is explained by other variables outside this research model. (5) Then the magnitude of the influence of Work Discipline on Performance after the interaction of Work Discipline with Organizational Culture increases to 71.6% it can be concluded that Organizational Culture strengthens the influence of Work Discipline on Employee Performance of PT. Jasa Raharja Perwakilan Sukabumi]]>
<![CDATA[THE ROLE OF LPPL RADIO SWARA PERINTIS SUKABUMI IN TACKLING THE SPREAD HOAX THROUGH EFFORTS TO IMPROVE COMMUNITY LITERACY ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Cucu Hodijah]]>;
<![CDATA[Siti Ashfiasari]]>
<![CDATA[ Jurnal Ilmiah Hospitality Vol 11 No 1: Juni 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Mataram ]]>
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DOI: 10.47492/jih.v11i1.1609
<![CDATA[Efforts to increase literacy are needed to combat hoaxes, one of which is by providing education to prevent hoaxes through radio media. LPPL Radio Swara Perintis Sukabumi is a broadcasting institution under the auspices of Dinas Komunikasi dan Informatika (Diskominfo) Kota Sukabumi. The purpose of this study is to understand the efforts of Diskominfo Kota Sukabumi in tackling hoaxes through LPPL, to understand how the role of LPPL in meeting information needs and increasing public literacy power as an effort to overcome the spread of hoaxes in Sukabumi City, and to find out the community's evaluation of the role of LPPL. This study uses qualitative methods, with data collection methods through field observations, interviews, and documentation. The results of the study illustrate that Diskominfo Kota Sukabumi and LPPL cooperate in dealing with hoaxes through various joint programs. In meeting the information needs in Sukabumi City as an effort to overcome hoaxes, LPPL comes with a variety of informative and educational broadcast programs and pays attention to the planning process to broadcasting that focuses on truth and accuracy. LPPL Radio Swara Perintis Sukabumi is also considered to have carried out its role in improving community media literacy well.]]>
