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All Journal JKIE (Journal Knowledge Industrial Engineering) Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Abdine : Jurnal Pengabdian Masyarakat Journal of Economic and Social Empowerment
Nuriyanto
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Religion Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Journal : Journal of Economic and Social Empowerment

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Pendampingan Pengelolaan UKM Sandal Melalui Brand dan Packaging di Desa Nogosari Kabupaten Pasuruan Wahid, Abdul; Nuriyanto; Dayat, M.
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 4 No. 2 (2024): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

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Abstract

Alkopini is a small and medium enterprise engaged in the manufacture of hommade sandals with synthetic leather as the basic material. The purpose of this service is to help expand the market and increase the selling value in the market by introducing the brand more widely to the community in the Pasuruan Regency area. In this service method using SWOT analysis. The results of the service show an increase in the production of the Alkopini praduk from 15 pairs of sandals a day to 20 to 25 pairs of sandals a day. Through this community service, the service team helps expand the Alkopini sandal market by using brands and packaging with the aim of attracting more consumers and using the sandal products produced and increasing the selling value of each product produced.
Co-Authors Abdul Wahid Abdul Wahid Dayat, M. Juhriyah Khafizh Rosyidi Miftachul Huda Mohammad Effendi Mukhammad Jainudin Munir, Misbach Saisuddin Wisma Soedarmadji