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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Business, Law, and Education
Jusman, Ikhsan Amar
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Analysis of the Influence of Brand Image, Price, and Product Quality on Consumer Buying Intentions in the Indonesian Retail Market: Mediation by the Level of Consumer Trust Yuliastuti, Hilda; Mulyono, Sri; Krisprimandoyo, Denpharanto Agung; Jusman, Ikhsan Amar
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.453

Abstract

This research investigates the complex dynamics influencing consumer behavior in the Indonesian retail market, focusing on the interrelationships between brand image, price, product quality, consumer trust, and consumer buying intentions. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, data was collected through a survey of 100 respondents. The results reveal significant positive relationships between brand image, price, product quality, and consumer buying intentions, highlighting the pivotal role of these factors in shaping consumer preferences and purchase decisions. Furthermore, the study identifies consumer trust as a mediating factor, emphasizing its importance in strengthening the relationship between brand image and consumer buying intentions. The practical implications of these findings for retailers and marketers are discussed, emphasizing the importance of strategic brand management, pricing strategies, product quality enhancement, and trust-building initiatives to drive consumer behavior and achieve long-term success in the Indonesian retail market.
Determinan Keputusan Pembelian Ulang Berbasis Store Atmosphere, Kualitas Pelayanan Dan Promosi Di Richeese Factory Jatinangor Town Square (JATOS) Sumedang Sudewa, Jaka; Fauzan, Tribowo Rachmat; Rokhman, Afif Nur; Rini, Puspa; Jusman, Ikhsan Amar
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10906

Abstract

This purpose of this study is to analyze more deeply the impact of store atmosphere, service quality and promotion on repurchase decisions at Richeese Factory Jatinangor Town Square (Jatos) Sumedang outlets. This research applied quantitative methods and with regression analysis using IBM SPSS version 22. The author uses primary data, which is data collected directly from respondents. The accidental sampling technique was used for sampling and obtained 90 respondents. This study uses several stages of testing, including validity test, reliability tests, classic assumption test, multiple linear regression analysis and also coefficient of determination test. The results of this study show that the store atmosphere (X1), service quality (X2) and promotion (X3) have a significant effect on repeat purchase decisions (Y).repurchase decisions are influenced by store atmosphere, service quality and promotion by 62.5% and the remaining 37.5% is influenced by other factors. This study can be a reference material for business people to design and establish effective and efficient marketing policies. The results of this study also contribute to the development of science and input of Richeese Factory Management to focus more on developing product targeting the millennial generation.
Co-Authors Fauzan, Tribowo Rachmat Jaka Sudewa Krisprimandoyo, Denpharanto Agung Puspa Rini, Puspa Rokhman, Afif Nur Sri Mulyono Yuliastuti, Hilda