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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Penelitian Pendidikan Fisika
Septiana, Irma
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics

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Pengaruh Sales Promotion, Product Quality, dan Hedonic Behavior pada Impulse Buying Septiana, Irma; Widyastuti, Widyastuti
Jurnal Ilmu Manajemen Vol 9, No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2336.992 KB) | DOI: 10.26740/jim.v9n2.p%p

Abstract

A pandemic causes transactions in e-commerce to increase in health products. During the pandemic, impulsive purchases in e-commerce increased due to lockdown and fear of price increases. This research focuses on impulsive online purchases that are influenced by sales promotions, product quality, and hedonistic behavior. This type of research approach is quantitative with a causality research design. This analysis uses primary and secondary data sources. Data collection method using google form. Question measurement using a 5-point Likert scale. The population is infinite, and the number of samples collected is 197, which corresponds to the characteristics of the respondents is 123 respondents—the statistical analysis using multiple linear regression. The research results state that of the three independent variables, the hedonic behavioural variable significantly affects consumers' impulsive purchases of health products in e-commerce. Other variables, namely sales promotion and product quality, has no significant effect on impulsive purchases.
Efektifiitas Penggunaan Internet Sebagai Sumber Belajar Fisika Selama Pandemi Covid-19 Di SMA Negeri 12 Konawe Selatan Isa, La; Septiana, Irma; Asmin, La Ode; Halmuniati, Halmuniati; Rahmatia, Rahmatia
Jurnal Penelitian Pendidikan Fisika Vol 7, No 1 (2022): Edisi Januari 2022
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/jipfi.v7i1.23667

Abstract

Penelitian ini bertujuan untuk mengetahui penggunaan media internet sebagai sumber belajar dan tingkat pemahaman peserta didik SMA Negeri 12 Konawe Selatan pada materi gelombang mekanik dengan menggunakan media internet selama pandemi Covid-19. Penelitian dilakukan dengan menggunakan metode deskriptif kualitatif. Data pelaksanaan diperoleh melalui kuesioner, wawancara dan tes. Hasil Penelitian menunjukkan bahwa peserta didik menggunakan internet untuk mencari materi fisika. Penggunaan internet dapat membantu peserta didik dalam proses belajar. Dalam penggunaan internet sebagai sumber belajar berada pada kategori cukup dengan persentase 32% dan 21 % pada kategori sangat baik dan baik. Dalam tingkat pemahaman peserta didik berada pada kategori paham dengan persentase 39%, yang menunjukkan peserta didik mampu memahami materi gelombang mekanik selama belajar mandiri dirumah melalui penggunaan internet.
Co-Authors Halmuniati Halmuniati, Halmuniati Isa, La La Ode Asmin Rahmatia Rahmatia, Rahmatia Widyastuti Widyastuti